The Challenge
Ringover faced difficulties in accurately reconciling revenue with marketing spend. Their reliance on a last-click attribution model and partial tracking meant they couldn’t see the full customer journey. Additionally, they lacked an easy way to send real conversion data (revenue) to Google Ads, making it difficult to optimize campaigns based on actual business impact. As a result, marketing’s true contribution to revenue remained unclear, limiting budget efficiency and growth potential.
The Solution
Ringover implemented Heeet’s advanced attribution intelligence, enabling them to track every marketing touchpoint beyond the last-click model. By centralizing cost tracking in Salesforce, they gained a complete view of how marketing spend translated into revenue. Additionally, Heeet’s automated conversion sync with Google Ads allowed them to send real revenue data directly to their campaigns, improving bid optimization and efficiency. Ringover also seamlessly integrated Heeet with HubSpot and Salesforce, ensuring that both marketing and sales teams had a unified, real-time view of performance to drive smarter, data-backed decisions.
The Results
• 24% increase in marketing-generated revenue attribution accuracy.
• 14% improvement in Google Ads ROAS thanks to automated revenue-based conversion tracking.
• Full visibility into marketing spend, CAC, and payback time through Salesforce.
• Seamless alignment between marketing, sales, and finance teams, leading to better budget allocation and growth decisions.
Key Takeaway / Quote
"A must-have for tracking paid acquisition and ROI in Salesforce. With Heeet, we get full-funnel visibility—tracking every lead, analyzing campaign performance, monitoring customer acquisition costs and measuring ROI across Google Ads, LinkedIn, and Facebook."
