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FREE TOOL
Free UTM Campaign Builder
Heeet’s free UTM builder creates custom UTM parameters.
Simplifying the tracking of your marketing campaigns.
UTM parameters do not directly affect SEO rankings; however, they can lead to duplicate content issues if search engines index multiple URLs with different UTM parameters pointing to the same page.
Inconsistent naming of UTM parameters can lead to fragmented data in analytics reports, making it difficult to accurately assess campaign performance and compare results.
Yes, there are free UTM builder tools available, such as the ones provided by LiveChat and utmbuilder.com, which help you generate UTM codes quickly and accurately.
Yes, by using the utm_term parameter, you can track specific keywords or phrases used in paid search campaigns to understand which terms are driving traffic.
The utm_source parameter identifies the specific platform or website that is sending traffic to your site, such as a search engine, social media platform, or newsletter.
The optional UTM parameters are utm_term (identifies specific keywords in paid search campaigns) and utm_content (differentiates similar content or links within the same ad).
Using UTM parameters allows you to track which marketing channels generate the most traffic and conversions, analyze specific campaigns' performance, and measure the impact of content variations, leading to better-informed marketing decisions.
To prevent duplicate content issues, implement canonical tags on your webpages to indicate the preferred version of a URL, ensuring that search engines understand which version to index.
While UTM parameters are primarily designed for tracking online campaigns, they can be used in offline materials by incorporating the tagged URLs into QR codes or vanity URLs that redirect to the UTM-tagged link.
To ensure consistency, establish and adhere to a standardized naming convention for UTM parameters across all campaigns, avoiding variations in capitalization, spacing, or punctuation.
The utm_content parameter allows you to differentiate similar content or links within the same ad, enabling you to test and analyze the effectiveness of different content variations.
The utm_medium parameter identifies the type of traffic, such as email, social media, or display advertising, helping to categorize the means by which users arrive at your site.
To create a UTM tracking link, input your website URL and the desired UTM parameters into a UTM builder tool, which will generate a URL with the appropriate tracking codes.
The three required UTM parameters are utm_source (identifies the platform or website referrer), utm_medium (identifies the traffic type), and utm_campaign (the name designated for a specific marketing promotion).
UTM parameters, or Urchin Tracking Modules, are tags added to URLs to help track the performance of marketing campaigns by identifying specific sources, mediums, and campaigns driving traffic to your website.
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A must have for online marketers!
Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.
Helpful tool and implementation support
Tool is very useful and the implementation team has been very helpful to get us onboarded.
Great tool, great ROI
With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.
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Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale. Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional. I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.
Heeet is an amazing product.
Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs. Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.
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