Meta Ads attribution for B2B that goes beyond the last click
Pull ad campaign data to follow clicks to revenue without limited week long attribution windows.
Why Meta Ads attribution is broken for B2B and how to fix it
Running Meta campaigns without CRM-level attribution is like flying blind. You're spending money, but can't tell what moves the needle. Heeet connects ad spend to closed revenue so your team can answer the revenue questions.
Link costs, campaigns, and
pipeline in one place
If you've ever exported Meta campaign data into a spreadsheet just to cross-reference it with Salesforce opportunities, you know the pain. Heeet eliminates that workflow by syncing campaign costs, ad sets, and ad-level data directly into your CRM, giving you a single source of truth for paid social performance.
Link costs, campaigns, and
pipeline in one place
If you've ever exported Meta campaign data into a spreadsheet just to cross-reference it with Salesforce opportunities, you know the pain. Heeet eliminates that workflow by syncing campaign costs, ad sets, and ad-level data directly into your CRM, giving you a single source of truth for paid social performance.
Send your offline conversions
back to Meta ads
Meta shows you how many leads you get, but not which ones drive revenue. Heeet tracks every lead from Meta ad click to closed-won opportunity in your CRM and syncs offline conversions, so you can optimize for revenue and not clicks.
Send your offline conversions
back to Meta ads
Meta shows you how many leads you get, but not which ones drive revenue. Heeet tracks every lead from Meta ad click to closed-won opportunity in your CRM and syncs offline conversions, so you can optimize for revenue and not clicks.
Prove marketing ROI with revenue-based metrics
With Heeet, you can calculate true cost per MQL, cost per SQL, cost per customer, and ROI per Meta campaign. Finance and leadership want revenue metrics. Now you have them, directly inside your CRM.
Prove marketing ROI with revenue-based metrics
With Heeet, you can calculate true cost per MQL, cost per SQL, cost per customer, and ROI per Meta campaign. Finance and leadership want revenue metrics. Now you have them, directly inside your CRM.
Actionable insights from Meta Ads that
help you scale winning campaigns
Heeet doesn't just move numbers from one platform to another. It gives marketing, sales,
and RevOps the campaign intelligence they need to make smarter GTM decisions.
Combine your Meta Ads attribution insights
Connect Meta campaign data with every other touchpoint in the buyer journey. Heeet's multi-touch attribution shows you whether Facebook prospecting, Instagram retargeting, or your LinkedIn nurture sequence deserves credit for that closed deal. No more single-touch guesswork.
See Buyer Journey Analytics
Follow a lead from the moment they click your Meta ad, through every content interaction and sales conversation, all the way to closed revenue. Heeet maps the complete journey inside your CRM, giving you the context that Meta Ads Manager simply can't provide.
Invest in Meta campaigns that drive real revenue
Stop optimizing for cost per click when you should be optimizing for cost per customer. Heeet surfaces which Meta campaigns, ad sets, and creatives are generating pipeline and revenue so you can reallocate budget to what works.
Centralize Meta ad spend data inside your CRM
Heeet syncs spend, impressions, clicks, and conversion data directly from the campaign, ad set, and ad levels into your CRM. Your team gets real-time visibility without leaving the tool they already live in.
How the Heeet + Meta Ads
Connector works
Set up once. Get automatic real-time attribution data flowing from Meta Ads
into your CRM in minutes, without custom development or third-party middleware.
Connect your Meta Ads account in Heeet
Authenticate your Meta Business account directly from the Heeet platform. Select the ad accounts you want to track and start date then let Heeet handle the rest.
Costs and campaign data sync automatically
Heeet imports campaign, ad set, and ad-level cost data from Meta into your CRM on a daily basis. No manual exports, no CSV uploads, no broken formulas.
Attribution ties each Meta ad to CRM revenue
Heeet's tracking script captures UTM parameters from Meta ad clicks and matches them to leads and opportunities in Salesforce or HubSpot. Every touchpoint gets attributed to the right campaign.
Start optimizing with insights in your CRM
Use pre-built and custom dashboards to analyze Meta campaign ROI, CPL trends, pipeline influence, and revenue attribution. All inside your CRM.
Driving revenue for teams worldwide
How Red & Yellow identified top-performing ad campaigns and reallocated spend, resulting in a 26% increase in enrolment
“If we didn’t have this tracking in place, the results on the paid-advertising side would have been worse. We probably wouldn’t have hit targets as a business.”
From Vanity Metrics to Revenue Confidence driving 3x the ROAS
"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."
Heeet is a must-have for SEO analytics in Salesforce
I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools.
A must have for online marketers!
Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.
Helpful tool and implementation support
Tool is very useful and the implementation team has been very helpful to get us onboarded.
Great tool, great ROI
With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.
FINALLY, A Multi-Touch Attribution App THAT WORKS!
Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale. Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional. I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.
A must have to follow up your paid acquisition campaigns and ROI in Salesforce.
At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful.
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Heeet is an amazing product.
Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs. Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.
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Ditch the sheets and let Heeet connect and analyze data so you can focus on activation
Heeet automatically pulls data from marketing, paid media, SEO, and content platforms and
connects it all to your CRM so your team spends less time wrangling data and more time acting on it.
Connect online behaviours with offline revenue, and gain user journey insights.
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Monitor high-intent leads, optimize ad-spend, and measure ROI effectively
Capture ad performance and lead interaction data directly from passionate Reddit communities.
Capture search intent data, track cross-channel conversions and refine your paid search strategy.
Track conversions, analyze audience behavior, and connect ad performance to revenue.
Pull ad campaign data to follow clicks to revenue without limited week-long attribution windows.
Collect and analyze organic and paid interactions to track B2B lead generation and engagement.
Frequently Asked Questions
No. Heeet works alongside the Meta Pixel, not as a replacement. The Pixel still tracks browser-side events for users who consent, and Heeet adds server-side tracking through the Conversions API for the events the Pixel misses. The combination gives you the most complete signal possible: Pixel data plus first-party CRM events deduplicated and matched on Meta's side. Meta's documentation actually recommends running both Pixel and CAPI together, which is exactly how Heeet is built.
Heeet syncs Meta ad spend (campaign, ad set, ad level), impressions, clicks, and conversion data directly into your CRM, then ties it to pipeline and closed-won revenue from your contact and opportunity records. You can build native Salesforce or HubSpot reports showing cost per MQL, cost per SQL, cost per opportunity, and true ROAS calculated from actual customer revenue. Compare Meta performance side by side with Google Ads, LinkedIn, and every other channel in one dashboard. No exports, no BI tool, no spreadsheets.
Meta works for B2B, but only when you measure it correctly. The standard Meta Pixel optimizes for low-cost form fills, which is why most B2B teams give up on it after their leads don't close. The fix is sending closed-won revenue back to Meta through the Conversions API so the algorithm optimizes for buyers, not browsers. Heeet automates the loop. CRM revenue events feed Meta's optimization engine, audiences shift toward people who actually convert, and cost per qualified lead drops over time. The B2B teams that win on Meta are the ones feeding Meta real revenue data.
Apple's App Tracking Transparency cut Meta's pixel-based attribution by 30 to 60% for many advertisers. The fix is server-side tracking through the Meta Conversions API, paired with first-party data from your CRM. Heeet captures lead and revenue events directly from Salesforce or HubSpot and pushes them to Meta server-side, so Meta's bidding algorithms keep optimizing accurately even when the Pixel misses signals. You still won't recover 100% of pre-iOS 14 attribution, but Heeet typically restores 70 to 85% of the lost signal, depending on your funnel and CRM hygiene.
The Meta Conversions API (CAPI) is a server-to-server connection that sends conversion events from your CRM directly to Meta, bypassing the browser and the Meta Pixel. It matters because the Meta Pixel relies on browser cookies, which iOS 14.5, ad blockers, and privacy regulations have made dramatically less reliable since 2021. CAPI fills the gap by sending events server-side, so Meta's algorithms still see what's converting even when the Pixel can't. Heeet handles the entire CAPI setup automatically. CRM events like lead created, MQL, opportunity, and closed-won flow back to Meta every hour with full event matching.
Meta doesn't ship with a native Salesforce or HubSpot integration. Most teams either export Ads Manager data into spreadsheets, build a custom Conversions API pipeline, or use a CRM-native tool like Heeet. Heeet authenticates with your Meta Business account through OAuth, then syncs campaign, ad set, and ad-level cost data directly into your CRM every day. UTMs from Meta clicks attach to leads automatically, and offline conversions sync back to Meta through the Conversions API. Setup takes under five minutes. No engineering, no CSVs, no middleware.
See your Meta Ads revenue by campaign
Stop optimizing Meta for clicks. Heeet connects every Facebook and Instagram campaign to closed-won deals in your CRM - live in hours.
