Stop letting ad platforms grade their own homework.

Yes. B2B deals don't have a single buyer, they have a buying committee. Heeet tracks touchpoints at the individual contact level but consolidates them at the account and opportunity level. This means if five stakeholders at the same company each interact with your marketing over a 90-day sales cycle, all of their touchpoints appear in a single attribution report for that opportunity. This is critical for accurate multi-touch attribution in B2B, where lead-level attribution misses most of the buying group's activity.

Heeet uses a combination of first-party cookies, server-side event tracking, and CRM-based identity resolution to capture touchpoints that ad platforms and GA4 typically miss: direct traffic from brand recall, organic search clicks, review site visits (G2, Capterra), email click-throughs forwarded between stakeholders, and touchpoints from privacy-browser users. The result is a more complete multi-touch picture, typically 20-35% more touchpoints than purely client-side tracking captures.

Heeet creates native Salesforce objects that tie Campaign Member touchpoints to Leads, Contacts, Accounts, Opportunities, and closed-won Amount fields. Each touchpoint captures the channel, campaign, ad, and content interaction. Heeet then applies your selected attribution model to distribute the Opportunity's Amount across those touchpoints. RevOps teams can build standard Salesforce reports and dashboards on top of this data, no custom Apex code, no middleware. The data is queryable, exportable, and looks just like any other Salesforce data to your finance and sales teams.

No. This is one of Heeet's core differentiators vs. platforms like Dreamdata or HockeyStack. Heeet connects directly to your CRM with no Snowflake, BigQuery, or Redshift required. For Salesforce and HubSpot, attribution data is stored as native objects. For other CRMs, it is pushed via API. Either way, you don't need a data engineer to set it up or maintain it. Most teams have multi-touch attribution data flowing inside their CRM within two weeks.

For most B2B teams, we recommend starting with U-Shaped (40/20/40: first touch, middle touches, last touch) or W-Shaped (30/10/30: first touch, key mid-journey touch, last touch). These models reflect the key handoff points in a B2B sales cycle. Teams with a specific POV on what drives their deals can also use Custom weighting to set their own percentages. Heeet lets you run all seven models simultaneously and compare them side by side.

Single-touch models (first-touch or last-touch) give 100% of the credit for a deal to one touchpoint, either the very first interaction or the most recent one. Multi-touch models distribute credit across every touchpoint in the buyer's journey based on a defined weighting formula. In B2B, where deals involve 6-10 stakeholders and average 7+ touchpoints over weeks or months, single-touch attribution systematically misattributes credit and leads to poor channel investment decisions. Multi-touch attribution corrects for this by valuing all channels that contributed, not just the one that happened to come first or last.

Multi-touch attribution software distributes revenue credit across all the marketing touchpoints a buyer interacted with before closing a deal, rather than giving 100% to the first or last click. It answers: which channels actually contributed to this closed-won deal, and how much? For B2B teams with long sales cycles and multiple decision-makers, multi-touch is the only model that reflects how buyers actually buy. Heeet works with any CRM, with native integrations for Salesforce and HubSpot, so attribution data lives where your revenue data already does.