HOW HEEET WORKS

Attribution that lives where your revenue lives

Heeet installs natively inside Salesforce and HubSpot. No data warehouse, no middleware that shares your sensitive data, no months of setup. Just marketing data connected to pipeline and revenue, inside the CRM your team already uses.

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Ensuring success for leading GTM teams

You’re four steps away from going live in
2 hours instead of weeks

Most attribution tools take months and a dedicated data engineer. Heeet is installed inside your CRM as a native package so you can start collecting and analyzing data that never leaves the privacy secure environment of HubSpot and Salesforce within hours.

Step 1
Install the package

Heeet installs directly from the Salesforce AppExchange or HubSpot Marketplace. No custom builds, no staging environments. It's a native package that works with your existing CRM objects and keeps all your data in your system of record.

Step 2
Add JavaScript to your site

Place a lightweight, privacy-first tracking script on your website that stores engagement data (form fills, page views, content downloads, calls, and custom actions you define) in the browser and sends it directly to your CRM only after a lead converts.

Step 3
Connect your ad platforms

Link Google Ads, LinkedIn, Meta, Bing, TikTok, and Reddit in a few clicks. Campaign spend, impressions, clicks, and CPC data syncs with full-privacy hourly directly in your CRM.Heeet handles the setup, you just log in and authorize.

Step 4
Analyze GTM data
in your CRM

Pre-built dashboards are in place the moment data starts flowing. See channel performance, campaign ROI, pipeline attribution, and content impact in your CRM. Customize reports with native Salesforce or HubSpot reporting tools.

You now have centralized GTM data.
Activate it from your CRM.

Heeet collects marketing data from every channel, connects it to your CRM records, and gives

you the insights to prove what’s working, and act on them all without leaving Salesforce or HubSpot.

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Collect

Our JavaScript tracker and ad platform connectors capture every touchpoint on the buyer journey: paid ads, organic visits, events, webinars, calls, and form fills.

Collect

Our JavaScript tracker and ad platform connectors capture every touchpoint on the buyer journey: paid ads, organic visits, events, webinars, calls, and form fills.

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Unify

Heeet maps every interaction across platforms to the right lead, contact, and account inside your CRM automatically without manual tagging or data stitching required.

Unify

Heeet maps every interaction across platforms to the right lead, contact, and account inside your CRM automatically without manual tagging or data stitching required.

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Activate

Start making decisions powered by native CRM reports and real-time GTM data to prove ROI, build and activate qualified audiences in ad platforms, optimize spend, and align marketing and sales around the deals that matter most.

Activate

Start making decisions powered by native CRM reports and real-time GTM data to prove ROI, build and activate qualified audiences in ad platforms, optimize spend, and align marketing and sales around the deals that matter most.

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CHOOSE THE RIGHT MODEL

We help you choose the right attribution
model for your unique B2B business needs

Track interactions from the first click to revenue

Cookieless tracking ensures you see the revenue influence of every channel your buyer interacts with.

Analyze the impact of every channel, campaign and creative

See exactly how leads that convert and eventually buy engage with your paid and owned channels, so you can optimize every campaign and accelerate time to revenue.

Create a customized attribution model that reflects your unique buyer journey

The right model depends on your business's unique sales process and buyer journey. We tailor your model to give you the most accurate attribution you can control directly in your CRM.

DON’T TAKE OUR WORD FOR IT

Driving revenue for teams worldwide

How Red & Yellow identified top-performing ad campaigns and reallocated spend, resulting in a 26% increase in enrolment

“If we didn’t have this tracking in place, the results on the paid-advertising side would have been worse. We probably wouldn’t have hit targets as a business.”

Carl Kiessig

Senior Marketing Automations Specialist

From Vanity Metrics to Revenue Confidence driving 3x the ROAS

"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."

Derek Martin

Partner

Heeet is a must-have for SEO analytics in Salesforce

I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools.

Fátima Muñoz Peribáñez

Head of SEO

A must have for online marketers!

Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.

Liza Engström

Head of Marketing

Helpful tool and implementation support

Tool is very useful and the implementation team has been very helpful to get us onboarded.

Harry Kam

MarTech Lead

Great tool, great ROI

With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.

Harald Mayer

CEO

FINALLY, A Multi-Touch Attribution App THAT WORKS!

Not only does Heeet deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale.  Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional.  I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.

Sara Slater-Smith

Business Analyst & Salesforce Administrator

A must have to follow up your paid acquisition campaigns and ROI in Salesforce.

At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful.

Vincent Coulondres

Growth Marketing Manager

Heeet is an amazing product.

Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs.  Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.

Farshad Tafazzoli

Chief Strategy Officer

Attribution that runs inside your CRM, not outside it

Most attribution tools sync data to your CRM through APIs. Heeet is different: it creates native objects and populates fields directly in Salesforce and HubSpot. This means your attribution data sits alongside deals, contacts, and campaigns, not in a separate dashboard your sales team never opens.

Account-level attribution for deals with multiple decision-makers

B2B deals don't have one buyer. They have committees: a CMO who downloaded your whitepaper, a VP of Ops who read your blog, a Director who clicked your ad. Heeet tracks every contact's journey and rolls it up to the account and opportunity level.

Intelligence that answers the
questions leadership is asking

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Prove marketing's influence on sales-sourced deals

Show exactly which marketing touchpoints influenced deals that sales originated. Prove the nurture, the content, the ads that helped move a deal forward, even when marketing didn't source it.

Prove marketing's influence on sales-sourced deals

Show exactly which marketing touchpoints influenced deals that sales originated. Prove the nurture, the content, the ads that helped move a deal forward, even when marketing didn't source it.

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Connect ad spend to pipeline revenue

Heeet syncs spend from Google, LinkedIn, Meta, Bing, TikTok, and Reddit directly into your CRM. See through the vanity metrics with cost-per-lead and cost-per-opportunity by campaign in your CRM.

Connect ad spend to pipeline revenue

Heeet syncs spend from Google, LinkedIn, Meta, Bing, TikTok, and Reddit directly into your CRM. See through the vanity metrics with cost-per-lead and cost-per-opportunity by campaign in your CRM.

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Measure ROI of events, webinars, and offline

Track the revenue impact of conferences, field events, webinars, and partner activities. Heeet captures offline touchpoints and ties them to pipeline, so you can justify event spend with hard numbers.

Measure ROI of events, webinars, and offline

Track the revenue impact of conferences, field events, webinars, and partner activities. Heeet captures offline touchpoints and ties them to pipeline, so you can justify event spend with hard numbers.

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SEO and content ROI tied to revenue

Go beyond page views. Connect Google Search Console data to your CRM to see which blog posts, landing pages, and search queries actually influence pipeline and closed-won revenue.

SEO and content ROI tied to revenue

Go beyond page views. Connect Google Search Console data to your CRM to see which blog posts, landing pages, and search queries actually influence pipeline and closed-won revenue.

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Email nurture performance by deal stage

Understand which email sequences and nurture tracks are accelerating deals through the funnel. See email touchpoints mapped to opportunity progression, not just open rates.

Email nurture performance by deal stage

Understand which email sequences and nurture tracks are accelerating deals through the funnel. See email touchpoints mapped to opportunity progression, not just open rates.

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CPL and CAC across the full funnel

Calculate true cost-per-lead and customer acquisition cost from first touch to closed-won. Break it down by channel, campaign, and content piece to find what's efficient and what's not.

CPL and CAC across the full funnel

Calculate true cost-per-lead and customer acquisition cost from first touch to closed-won. Break it down by channel, campaign, and content piece to find what's efficient and what's not.

Paid ads sync in your CRM

Sync real-time performance data and track ROI within Heeet in a few clicks.

Heeet customer's see real results that drive revenue

Customer stories

See what attribution clarity can do for your org, just like it has for leading marekting and sales teams across industries.

24%

Increase in marketing-generated revenue with attribution accuracy

"With Heeet, we get full-funnel visibility—tracking every lead, analyzing campaign performance, monitoring customer acquisition costs and measuring ROI across Google Ads, LinkedIn, and Facebook."

Vincent Coulondres

Growth Marketing Manager

"We can now track ads and link them to real pipeline. We can trace million-dollar opportunities back to a specific Google ad we placed."

Russel Morgan

Digital Marketing Specialist

3x

Increase in ROAS with marketing and revenue intelligence

26%

Increase in closed-deals from paid advertsing

+45%

Increase in conversion rate of paid leads

See how Heeet works your data inside your CRM

Schedule a no obligation discovery call we'll show you exactly how Heeet connects marketing to revenue in your Salesforce or HubSpot environment.

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