SEO ROI & influence

Prove SEO ROI in revenue, not just rankings

SEO drives growth but most teams can only prove it with traffic graphs and keyword positions. Heeet connects your organic search performance to leads, pipeline, and closed deals directly in your CRM, so you can measure SEO ROI the same way you measure paid.

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Brands optimizing their content strategy with Heeet

How Heeet Connects Organic Traffic to Pipeline and Revenue

Heeet tracks every organic visit, matches it to a CRM record when the visitor converts, and follows that touch all the way to opportunity, closed deal, and influenced revenue without cookies.

Track organic visits by page

Heeet captures every organic session on your site which page was visited, how many times, from which keyword category and stores that data in your CRM

Track organic visits by page

Heeet captures every organic session on your site which page was visited, how many times, from which keyword category and stores that data in your CRM

Match visits to CRM records at conversion

When an organic visitor fills out a form, the full visit history including the pages they read before converting is written directly onto the Lead or Contact record in Salesforce or HubSpot.

Match visits to CRM records at conversion

When an organic visitor fills out a form, the full visit history including the pages they read before converting is written directly onto the Lead or Contact record in Salesforce or HubSpot.

Track SEO influence across the full journey

SEO doesn't only source leads it influences prospects already in your pipeline. Heeet captures organic touchpoints throughout the buyer journey, including post-lead-creation visits from known contacts and account stakeholders.

Track SEO influence across the full journey

SEO doesn't only source leads it influences prospects already in your pipeline. Heeet captures organic touchpoints throughout the buyer journey, including post-lead-creation visits from known contacts and account stakeholders.

Report on pipeline and revenue by page or topic

See which blog posts, landing pages, and topic clusters generated the most pipeline and influenced the most revenue inside your CRM, comparable side-by-side with paid channels.

Report on pipeline and revenue by page or topic

See which blog posts, landing pages, and topic clusters generated the most pipeline and influenced the most revenue inside your CRM, comparable side-by-side with paid channels.

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Reveal SEO’s revenue influence at every stage of the buyers journey

Track SEO’s contribution to revenue throughout the customer journey

SEO influences both your inbound and ABM strategies, we make sure you accurately track its impact on revenue.

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Monitor which content pieces drive pipeline and revenue

By linking content to real business outcomes, you can measure SEO effectiveness, focus on what resonates with your audience, and prioritize the most profitable content.

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DON’T TAKE OUR WORD FOR IT

Why teams trust Heeet

From Vanity Metrics to Revenue Confidence driving 3x the ROAS

"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."

Derek Martin

Partner

Heeet is a must-have for SEO analytics in Salesforce

I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools.

Fátima Muñoz Peribáñez

Head of SEO

A must have for online marketers!

Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.

Liza Engström

Head of Marketing

Helpful tool and implementation support

Tool is very useful and the implementation team has been very helpful to get us onboarded.

Harry Kam

MarTech Lead

Great tool, great ROI

With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.

Harald Mayer

CEO

FINALLY, A Multi-Touch Attribution App THAT WORKS!

Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale.  Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional.  I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.

Sara Slater-Smith

Business Analyst & Salesforce Administrator

A must have to follow up your paid acquisition campaigns and ROI in Salesforce.

At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful.

Vincent Coulondres

Growth Marketing Manager

Heeet is an amazing product.

Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs.  Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.

Farshad Tafazzoli

Chief Strategy Officer

Why Google Analytics Isn't Enough for SEO ROI

GA4 tells you which pages get traffic. It cannot tell you which pages generate pipeline. The gap between those two numbers is where SEO budgets get cut and where Heeet fills in.

What you see Google Analytics / GSC Heeet
Organic sessions & impressions by page Yes Yes
Organic visit linked to CRM Lead / Contact No Yes
Pipeline influenced by organic page No Yes
Revenue attributed to organic content No Yes
SEO influence on in-progress opportunities No Yes
SEO vs paid channel on same revenue metrics No Yes
Cookieless, server-side tracking No Yes

Native to Salesforce and HubSpot

Organic visit data flows directly into your CRM no data warehouse, no middleware, no separate SEO reporting tool. SEO performance lives in the same reports as every other revenue channel.

Salesforce-native reporting

Organic page visits, influenced pipeline, and attributed revenue are stored on Lead, Contact, Account, and Opportunity records. Build any revenue-by-page report without leaving Salesforce.

Salesforce-native reporting

Organic page visits, influenced pipeline, and attributed revenue are stored on Lead, Contact, Account, and Opportunity records. Build any revenue-by-page report without leaving Salesforce.

HubSpot-ready attribution

Organic touchpoints appear on HubSpot contact timelines and feed into attribution reports. Compare SEO influence against email, ads, and every other channel inside your CRM.

HubSpot-ready attribution

Organic touchpoints appear on HubSpot contact timelines and feed into attribution reports. Compare SEO influence against email, ads, and every other channel inside your CRM.

Cookieless & GDPR-compliant

Your SEO attribution remains accurate even as third-party tracking continues to erode.

Cookieless & GDPR-compliant

Your SEO attribution remains accurate even as third-party tracking continues to erode.

Frequently Asked Questions

Yes. The page explicitly frames the product as a way to report SEO ROI in revenue terms, not just rankings or traffic graphs. That makes the reporting more useful for finance, leadership, and revenue teams.

No. Heeet presents itself as a marketing intelligence platform built natively inside Salesforce and HubSpot, with messaging focused on simplicity and no extra CDP complexity. The goal is to keep SEO-to-revenue reporting inside your CRM stack.

You can use it to understand which SEO content drives leads and revenue, where SEO influences the funnel, how organic compares to other channels, and which topics deserve more investment. In practice, it turns SEO reporting into a source of budget and prioritization decisions.

Yes. The page says that by linking content to real business outcomes, you can prioritize the most profitable content. This helps teams focus resources on the pages and themes that contribute most to pipeline and revenue.

Yes. Heeet is positioned as a CRM-native platform built inside Salesforce and HubSpot. That means your SEO reporting can live in the same system as your lead, pipeline, and revenue data.

Yes. The testimonials and positioning on the page emphasize that Heeet makes it easier to compare SEO ROI with other channels without juggling multiple tools. The idea is to evaluate SEO through the same revenue lens as paid and other marketing efforts.

Yes. Heeet positions SEO as a channel that can influence revenue at multiple stages of the buyer journey, not just at first touch. This helps teams understand how organic search contributes throughout both inbound and account-based motions.

Yes. The page explicitly says Heeet helps monitor which content pieces drive pipeline and revenue. This makes it easier to identify the pages and topics that actually create business impact, not just traffic.

Yes. The page explicitly says SEO influences both inbound and ABM strategies, and that Heeet is designed to track that impact accurately. This is helpful for teams that want to understand organic influence beyond form fills alone.

Yes. The page is built around connecting organic search performance to leads, pipeline, and closed deals directly in Salesforce or HubSpot. The goal is to measure SEO the same way revenue teams measure paid performance.

Ready to report SEO ROI in numbers your CFO will believe?

Schedule a no obligation discovery call to see how Heeet meets your needs with features built to identify the quickest path to revenue.

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