Content Marketing ROI

Measure Content Marketing ROI for Every Article, Page, and Asset

Most content teams track traffic and leads.
Heeet goes further, showing you exactly which articles, pages, and assets influence deals, accelerate pipeline, and contribute to revenue across the full buyer journey.

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Trusted by leading revenue teams across industries

How Heeet Measures Content Marketing ROI

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Track content touchpoints

Capture visits and interactions across blog posts, landing pages, gated assets, docs, and campaigns.

Track content touchpoints

Capture visits and interactions across blog posts, landing pages, gated assets, docs, and campaigns.

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linkedin blue
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Match journeys to CRM records

Connect content activity to contacts, leads, accounts, and opportunities in Salesforce or HubSpot.

Match journeys to CRM records

Connect content activity to contacts, leads, accounts, and opportunities in Salesforce or HubSpot.

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Attribute influence across the funnel

See which content creates awareness, supports pipeline creation, and helps move deals forward.

Attribute influence across the funnel

See which content creates awareness, supports pipeline creation, and helps move deals forward.

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target2
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salesforce
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Measure pipeline and revenue impact

Report on influenced pipeline, influenced revenue, and ROI by URL, topic, channel, or campaign.

Measure pipeline and revenue impact

Report on influenced pipeline, influenced revenue, and ROI by URL, topic, channel, or campaign.

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Why Pageviews and Form Fills
Are Not Enough

Pageviews tell you what was read. Form fills tell you who converted.
Neither tells you which content actually influenced a deal and that is the number that matters.

What you see Basic analytics Heeet
Traffic and engagement Yes Yes
Content-to-opportunity mapping No Yes
Influenced pipeline by page No Yes
Influenced revenue by asset No Yes

See how content accelerates deals on the path to revenue

Bridge the gap between content marketing and business impact

Identify exactly which content is moving customers along the buying journey, from initial intent to closed revenue.

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Identify patterns across channels that drive revenue

Connect acquisition channels, content, and business outcomes to create the most effective content strategy for growth.

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Ensure your content is engaging your target audience

Understand which content influences your buyer journey and connect it to any of your Salesforce data, including ICP, persona, industry, geography and more.

DON’T TAKE OUR WORD FOR IT

Why teams trust Heeet

How Red & Yellow identified top-performing ad campaigns and reallocated spend, resulting in a 26% increase in enrolment

“If we didn’t have this tracking in place, the results on the paid-advertising side would have been worse. We probably wouldn’t have hit targets as a business.”

Carl Kiessig

Senior Marketing Automations Specialist

From Vanity Metrics to Revenue Confidence driving 3x the ROAS

"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."

Derek Martin

Partner

Heeet is a must-have for SEO analytics in Salesforce

I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools.

Fátima Muñoz Peribáñez

Head of SEO

A must have for online marketers!

Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.

Liza Engström

Head of Marketing

Helpful tool and implementation support

Tool is very useful and the implementation team has been very helpful to get us onboarded.

Harry Kam

MarTech Lead

Great tool, great ROI

With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.

Harald Mayer

CEO

FINALLY, A Multi-Touch Attribution App THAT WORKS!

Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale.  Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional.  I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.

Sara Slater-Smith

Business Analyst & Salesforce Administrator

A must have to follow up your paid acquisition campaigns and ROI in Salesforce.

At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful.

Vincent Coulondres

Growth Marketing Manager

Heeet is an amazing product.

Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs.  Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.

Farshad Tafazzoli

Chief Strategy Officer

Native to Salesforce and HubSpot

Heeet connects content performance directly to CRM data,
so marketing teams can report on what drives qualified pipeline and revenue.

clock-logo
microphone
target-logo
git
times
database
target2
double arrows
card
search blue
document
javascript
hubspot
salesforce
google
meta
linkedin
linkedin blue
web
web blue
double tickets
people
people blue
desktop
car
graduate
heart
heart-blue
lock
money
money blue
application
application-blue
flash
flash-blue
check
check blue
move
move-blue
target3
target3
increase
increase-blue
target2-blue
data-blue
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settings
message
data-center
heeet

Salesforce-native reporting

Measure content influence directly on leads, contacts, accounts, opportunities, and revenue.

Salesforce-native reporting

Measure content influence directly on leads, contacts, accounts, opportunities, and revenue.

clock-logo
microphone
target-logo
git
times
database
target2
double arrows
card
search blue
document
javascript
hubspot
salesforce
google
meta
linkedin
linkedin blue
web
web blue
double tickets
people
people blue
desktop
car
graduate
heart
heart-blue
lock
money
money blue
application
application-blue
flash
flash-blue
check
check blue
move
move-blue
target3
target3
increase
increase-blue
target2-blue
data-blue
target2-blue
settings
message
data-center
heeet

HubSpot-ready attribution

Unify content and campaign touchpoints with CRM lifecycle and opportunity reporting.

HubSpot-ready attribution

Unify content and campaign touchpoints with CRM lifecycle and opportunity reporting.

clock-logo
microphone
target-logo
git
times
database
target2
double arrows
card
search blue
document
javascript
hubspot
salesforce
google
meta
linkedin
linkedin blue
web
web blue
double tickets
people
people blue
desktop
car
graduate
heart
heart-blue
lock
money
money blue
application
application-blue
flash
flash-blue
check
check blue
move
move-blue
target3
target3
increase
increase-blue
target2-blue
data-blue
target2-blue
settings
message
data-center
heeet

No spreadsheet stitching

Replace manual content ROI analysis with a unified, reliable reporting layer.

No spreadsheet stitching

Replace manual content ROI analysis with a unified, reliable reporting layer.

Frequently Asked Questions

Heeet uses a privacy-first approach: no cookies, no fingerprinting, and no personal data stored outside Salesforce. Data is activated only after a form submission and consent is given, which helps teams measure influence while staying aligned with privacy requirements.

Yes. Heeet supports account-based models by consolidating influence across contacts on the same account. This is useful when multiple people consume content before revenue is created, which is common in B2B buying decisions.

Heeet provides native CRM reporting tied to campaign, channel, and content ROI, along with pipeline attribution, revenue attribution, CAC, and payback time analysis. In practice, that means content teams can report on business impact using the same system as RevOps, sales, and leadership.

Yes. Heeet supports first-touch, last-touch, and multi-touch attribution models, configured directly in Salesforce or HubSpot. That gives teams flexibility to match attribution logic to how they actually evaluate content performance.

Yes. Heeet works natively inside Salesforce and HubSpot, with reporting, dashboards, and automation built on CRM data. That means teams can analyze content ROI without exporting data into a separate reporting tool.

Heeet connects content engagement to pipeline and revenue inside your CRM, so you can see which pages and assets influenced real opportunities, not just visits. That makes it easier to separate content that generates business impact from content that only creates traffic.

Yes. Heeet can backfill historical touchpoints that happened before MQL stage or before an opportunity is created. That gives you a fuller view of how early-stage content contributed to eventual pipeline and revenue.

Yes. Heeet is built to track content engagement across your buyer journey and connect it to conversion rates, pipeline, and revenue. The goal is to help you evaluate content performance based on business outcomes rather than isolated content metrics.

Yes. Heeet is built for long, multi-touch sales cycles and can preserve historical interactions over time. It can still attribute influence when conversion happens much later, which is important for B2B journeys that take months to close.

Yes. Heeet is designed to show where content is consumed across the journey and tie that influence back to pipeline and revenue. This helps teams understand whether a piece of content creates awareness, supports deal progression, or contributes closer to conversion.

Start measuring Content Marketing ROI the way your CFO expects

Analyst agents are rolling out to early-access customers now. Talk to us to see how AI-powered revenue intelligence works inside your Salesforce org.

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