Automate granular cost per lead reporting
Every channel comes with a cost. Heeet captures all your online and offline expenses to generate accurate CPL reports that help you make confident investment decisions.
Brands optimizing their content strategy with Heeet
.png)
.png)
.png)
From First Click to Closed Customer
Every Cost Accounted For
Heeet pulls together your online ad spend, offline marketing costs, and sales activity costs to build an accurate, automated CPL and CAC calculation
Sync online ad spend automatically
Heeet pulls spend data from Google Ads, LinkedIn Ads, Meta, Bing, TikTok, and Reddit into your CRM automatically. No manual entry. Costs update with every campaign change.
Sync online ad spend automatically
Heeet pulls spend data from Google Ads, LinkedIn Ads, Meta, Bing, TikTok, and Reddit into your CRM automatically. No manual entry. Costs update with every campaign change.
Add offline and event costs
Log the costs of webinars, events, sponsorships, content production, and other offline marketing activities. Heeet maps those costs to the leads and pipeline they generated.
Add offline and event costs
Log the costs of webinars, events, sponsorships, content production, and other offline marketing activities. Heeet maps those costs to the leads and pipeline they generated.
Allocate sales activity costs
Customise how you allocate sales team costs, email & calls, so your CAC calculation reflects the true total cost of acquiring a customer, not just marketing spend.
Allocate sales activity costs
Customise how you allocate sales team costs, email & calls, so your CAC calculation reflects the true total cost of acquiring a customer, not just marketing spend.
Report CPL and CAC at every funnel stage
Get automated CPL, cost per MQL, cost per SQL, cost per opportunity, and full CAC, broken down by channel, campaign, and time period directly in Salesforce or HubSpot reports.
Report CPL and CAC at every funnel stage
Get automated CPL, cost per MQL, cost per SQL, cost per opportunity, and full CAC, broken down by channel, campaign, and time period directly in Salesforce or HubSpot reports.
Understands the true cost of acquisition with Heeet
Pinpoint how each channel and campaign impacts CPL
Track how every channel, from paid search, webinars, events, social ads and more, shape your CPL to get the insights to optimize budget and boost performance.
Connect and quantify offline marketing activities costs
Track offline interactions alongside webinars and events to map the full journey and calculate accurate CAC.
Link sales activity costs for a precise CAC breakdown
Customize how you allocate sales acquisition costs for a clear view of customer acquisition cost and payback.
Why teams trust Heeet
From Vanity Metrics to Revenue Confidence driving 3x the ROAS
"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."
Heeet is a must-have for SEO analytics in Salesforce
I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools.
A must have for online marketers!
Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.
Helpful tool and implementation support
Tool is very useful and the implementation team has been very helpful to get us onboarded.
Great tool, great ROI
With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.
FINALLY, A Multi-Touch Attribution App THAT WORKS!
Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale. Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional. I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.
A must have to follow up your paid acquisition campaigns and ROI in Salesforce.
At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful.
Heeet is an amazing product.
Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs. Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.
.svg)
Why Spreadsheet CPL Calculations Don't Scale
Most teams calculate CPL by exporting ad spend from each platform, Heeet automates all of it
Native to Salesforce and HubSpot
CPL and CAC data lives inside your CRM,
not in a separate analytics tool, not in a spreadsheet
Salesforce-native
Cost per lead, cost per opportunity, and full CAC are available directly on Salesforce objects and in pre-built reports. No data export required to answer acquisition cost questions.
Salesforce-native
Cost per lead, cost per opportunity, and full CAC are available directly on Salesforce objects and in pre-built reports. No data export required to answer acquisition cost questions.
HubSpot-ready
CPL and CAC metrics sync into HubSpot contact and deal properties. Build pipeline cost reports, channel comparison dashboards, and payback period analysis without leaving your CRM.
HubSpot-ready
CPL and CAC metrics sync into HubSpot contact and deal properties. Build pipeline cost reports, channel comparison dashboards, and payback period analysis without leaving your CRM.
All ad platforms included
Spend data from Google Ads, LinkedIn, Meta, Bing, TikTok, and Reddit flows in automatically. One connection, all platforms, always up to date no manual spend entry for online channels.
All ad platforms included
Spend data from Google Ads, LinkedIn, Meta, Bing, TikTok, and Reddit flows in automatically. One connection, all platforms, always up to date no manual spend entry for online channels.
Frequently Asked Questions
Yes. Heeet is positioned as a CRM-native platform built inside Salesforce and HubSpot. That means cost, lead, pipeline, and customer acquisition reporting can be analyzed in the same system as your revenue data.
No. Heeet presents itself as a marketing intelligence platform built natively inside Salesforce and HubSpot. The positioning is meant to keep acquisition cost analysis inside your CRM stack instead of adding another layer of tooling.
Yes. The page highlights online expenses, offline marketing activities, and sales acquisition costs as part of the same reporting logic. This is useful for teams that want a more realistic acquisition model than media-only reporting.
Yes. The page explicitly frames the feature as a way to understand the true cost of acquisition by combining channel, offline, and sales costs. That gives a more complete view of what it takes to generate leads and customers.
Yes. The page says accurate CPL reporting helps teams make confident investment decisions and optimize budget. In practice, this means shifting spend toward channels and campaigns with better acquisition economics.
Yes. The page explicitly says Heeet can connect and quantify offline marketing activity costs. That means webinars, events, and other offline interactions can be included in CAC calculations instead of being left out.
Yes. Heeet says you can link sales activity costs and customize how those acquisition costs are allocated. This gives a more precise CAC and payback view than media spend alone.
Yes. The page is built around automating granular CPL reporting by capturing both online and offline expenses across channels. The goal is to give teams accurate CPL visibility for better investment decisions.
Yes. Heeet says it can pinpoint how each channel and campaign shapes CPL, including paid search, webinars, events, social ads, and more. This helps teams optimize budget allocation based on real acquisition efficiency.
Yes. The feature is positioned around tracking lead and customer acquisition cost from first click to close with more precision. That makes it easier to understand the full cost of acquiring revenue, not just lead generation cost.
Find out what happens from first click to close
Schedule a no obligation discovery call to see how Heeet meets your needs with features built to identify the quickest path to revenue.
