How did Ringover increased by 17% its marketing ROAS using Heeet

The Challenge

Ringover faced difficulties in accurately reconciling revenue with marketing spend. Their reliance on a last-click attribution model and partial tracking meant they couldn’t see the full customer journey. Additionally, they lacked an easy way to send real conversion data (revenue) to Google Ads, making it difficult to optimize campaigns based on actual business impact. As a result, marketing’s true contribution to revenue remained unclear, limiting budget efficiency and growth potential.

The Solution

Ringover implemented Heeet’s advanced attribution intelligence, enabling them to track every marketing touchpoint beyond the last-click model. By centralizing cost tracking in Salesforce, they gained a complete view of how marketing spend translated into revenue. Additionally, Heeet’s automated conversion sync with Google Ads allowed them to send real revenue data directly to their campaigns, improving bid optimization and efficiency. Ringover also seamlessly integrated Heeet with HubSpot and Salesforce, ensuring that both marketing and sales teams had a unified, real-time view of performance to drive smarter, data-backed decisions.

Beyond Paid Campaigns: SEO Analytics That Drive Revenue

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While optimizing paid marketing spend, Ringover discovered another critical gap: measuring SEO's true impact on revenue. Like many B2B companies navigating lengthy sales cycles, they struggled to connect organic performance to actual business outcomes.

The common pitfall? Relying on metrics like form fills, impressions, and keyword rankings that can create a false sense of success. Pages could rank well but attract unqualified traffic that doesn't convert to revenue.

With Heeet, Ringover's SEO team gained:

• Clarity on SEOs impact on inbound leads : 50% of inbound leads came from SEO channels
• Visibility into how SEO generates qualified pipeline : discovered that 25% of their sales pipeline comes from SEO sourced leads
• Insight into how pages push deals through the funnel : tracking the complete journey from first visit to closed-won showed them that 33% of leads that visit the pricing page convert into a sales opportunity.
• Identification of SEO/GEO channels that shorten customer journeys : optimizing content that accelerates sales cycles such as more specific web pages cited by LLMs that saw visitors convert twice as fast.
  

"As an SEO specialist, I've been using Heeet to track all our performance in Salesforce, and it's been a game changer for SEO analytics," adds Fátima.

• By linking SEO performance directly to documented revenue in Salesforce, Ringover's marketing team now makes data-backed decisions across both paid and organic channels—all within a single source of truth.
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The Results

• 24% increase in marketing-generated revenue attribution accuracy.
• 14% improvement in Google Ads ROAS thanks to automated revenue-based conversion tracking.
• Full visibility into marketing spend, CAC, and payback time through Salesforce.
• Seamless alignment between marketing, sales, and finance teams, leading to better budget allocation and growth decisions.

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Key Takeaway

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"A must-have for tracking paid acquisition and ROI in Salesforce. With Heeet, we get full-funnel visibility—tracking every lead, analyzing campaign performance, monitoring customer acquisition costs and measuring ROI across Google Ads, LinkedIn, and Facebook. —Vincent Coulondres - Head of Growth at Ringover

"Heeet is a must-have for SEO analytics in Salesforce. I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools."— Fátima Muñoz Peribáñez, Head of SEO at Ringover