Multi-touch tracking & attribution

Capture ROI across every touchpoint

Cookieless tracking and multitouch attribution ensure you see every channel's impact on revenue so you can optimize spend and boost ROI.

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Brands optimizing their content strategy with Heeet

How Heeet Tracks Every Touchpoint and Attributes Revenue Across All of Them

Heeet captures every interaction a prospect has with your brand, before and after conversion, and stores those touchpoints in your CRM so revenue can be attributed to every channel that contributed, not just the last click.

Track every channel, cookieless

Heeet uses server-side tracking to capture visits and interactions across paid ads, organic search, content, social, events, and direct without relying on third-party cookies that expire, get blocked, or disappear.

Track every channel, cookieless

Heeet uses server-side tracking to capture visits and interactions across paid ads, organic search, content, social, events, and direct without relying on third-party cookies that expire, get blocked, or disappear.

Build the full journey on the CRM record

When a visitor converts, Heeet writes their complete interaction history every channel, every page, every campaign onto the Lead or Contact record in Salesforce or HubSpot, where it lives alongside pipeline and revenue data.

Build the full journey on the CRM record

When a visitor converts, Heeet writes their complete interaction history every channel, every page, every campaign onto the Lead or Contact record in Salesforce or HubSpot, where it lives alongside pipeline and revenue data.

Track influence at the account level for ABM

In account-based selling, multiple stakeholders research your product before a deal moves. Heeet captures touchpoints from all known contacts and visitors associated with an account so marketing gets credit for the work it does to support sales.

Track influence at the account level for ABM

In account-based selling, multiple stakeholders research your product before a deal moves. Heeet captures touchpoints from all known contacts and visitors associated with an account so marketing gets credit for the work it does to support sales.

Apply attribution models and report on revenue

Choose first-touch, last-touch, linear, or multi-touch attribution to distribute revenue credit across channels. Report on influenced pipeline and revenue per channel inside your CRM in the same reports where budget decisions are made.

Apply attribution models and report on revenue

Choose first-touch, last-touch, linear, or multi-touch attribution to distribute revenue credit across channels. Report on influenced pipeline and revenue per channel inside your CRM in the same reports where budget decisions are made.

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Heeet fills in the gaps and gives credit where it’s due

Pinpoint the revenue impact of every channel

From the first website visit to the last touch before earned revenue, track how each channel impacts your customer journey and ensure they receive the revenue credit they deserve.

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Link marketing data to the buyers journey at the lead and account level

Avoid excluding marketing from revenue recognition in account-based selling by monitoring all marketing activities that support sales efforts.

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Include dark social in your attribution model

Prospects find your brand in countless ways, don’t let that data go unnoticed! Track every touchpoint and power up your attribution models with Heeet.

DON’T TAKE OUR WORD FOR IT

Why teams trust Heeet

From Vanity Metrics to Revenue Confidence driving 3x the ROAS

"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."

Derek Martin

Partner

Heeet is a must-have for SEO analytics in Salesforce

I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools.

Fátima Muñoz Peribáñez

Head of SEO

A must have for online marketers!

Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.

Liza Engström

Head of Marketing

Helpful tool and implementation support

Tool is very useful and the implementation team has been very helpful to get us onboarded.

Harry Kam

MarTech Lead

Great tool, great ROI

With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.

Harald Mayer

CEO

FINALLY, A Multi-Touch Attribution App THAT WORKS!

Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale.  Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional.  I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.

Sara Slater-Smith

Business Analyst & Salesforce Administrator

A must have to follow up your paid acquisition campaigns and ROI in Salesforce.

At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful.

Vincent Coulondres

Growth Marketing Manager

Heeet is an amazing product.

Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs.  Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.

Farshad Tafazzoli

Chief Strategy Officer

Why Single-Touch Attribution Distorts Every Budget Decision

Single-touch models give all credit to one channel and ignore the others, leading teams to underinvest in the channels that influence and accelerate revenue.

Capability Single-touch / cookie-based Heeet
Touchpoints captured across all channels Partial — cookies expire & get blocked Complete — cookieless
Attribution models available First or last click only First, last & multi-touch
Account-level attribution for ABM No Yes
Dark social & offline touchpoints captured No Yes
Touchpoints stored on CRM Lead / Contact / Account No Yes
Pipeline & revenue attributed per channel in CRM No Yes
GDPR-compliant, no third-party cookies No Yes

Native to Salesforce and HubSpot

Every touchpoint Heeet tracks lands inside your CRM. Attribution reporting lives where pipeline and revenue data already lives, no separate analytics tool, no data warehouse, no reconciliation required.

Salesforce-native

Touchpoints, attribution models, influenced pipeline and revenue are all stored natively on Salesforce objects. Build any attribution report in Salesforce without exporting a single row of data.

Salesforce-native

Touchpoints, attribution models, influenced pipeline and revenue are all stored natively on Salesforce objects. Build any attribution report in Salesforce without exporting a single row of data.

HubSpot-ready

Marketing touchpoints flow into HubSpot contact and deal timelines. Attribution data surfaces in the same reports where lifecycle stage, deal progression, and revenue live.

HubSpot-ready

Marketing touchpoints flow into HubSpot contact and deal timelines. Attribution data surfaces in the same reports where lifecycle stage, deal progression, and revenue live.

Cookieless & GDPR-compliant

Heeet tracks interactions, no reliance on third-party cookies, no consent-related data gaps. Attribution remains accurate as browser restrictions and privacy regulations continue to tighten.

Cookieless & GDPR-compliant

Heeet tracks interactions, no reliance on third-party cookies, no consent-related data gaps. Attribution remains accurate as browser restrictions and privacy regulations continue to tighten.

Frequently Asked Questions

No. The product positioning emphasizes a simpler setup, with Heeet operating natively in Salesforce and HubSpot and messaging focused on avoiding extra complexity. The intent is to keep attribution close to your CRM stack.

You can use it to understand which channels influence revenue, how touchpoints contribute across the journey, where account-level marketing support matters, and how to adjust spend and attribution models. In practice, it turns attribution into a decision tool for growth and budget planning.

Yes. Heeet is positioned as a CRM-native platform built inside Salesforce and HubSpot. That means attribution, revenue, and journey analysis can be handled in the same place as your CRM data.

Yes. The page says multi-touch attribution helps you see every channel’s impact on revenue so you can optimize spend and boost ROI. In practice, it gives teams a better basis for channel and budget decisions.

Yes. The page is built around capturing ROI across every touchpoint so teams can see how each channel impacts revenue. The goal is to make sure no meaningful contribution is missed in the customer journey.

Yes. The page explicitly positions the feature as cookieless tracking combined with multi-touch attribution. This is meant to give teams a more complete view of channel impact without relying on cookies.

Yes. The page explicitly says the feature links marketing data to the buyer journey at the lead and account level. This is especially relevant for teams running account-based motions where multiple stakeholders influence a deal.

Yes. The page specifically mentions avoiding the exclusion of marketing from revenue recognition in account-based selling. That makes the feature useful for teams that need attribution beyond single-contact journeys.

Yes. Heeet says it helps pinpoint the revenue impact of every channel from the first website visit to the last touch before earned revenue. This makes it easier to assign credit more fairly across the journey.

Yes. The page explicitly says Heeet can include dark social in your attribution model. The positioning is that prospects discover your brand in many ways, and those touchpoints should not go unnoticed.

Find out what happens from first click to close

Schedule a no obligation discovery call to see how Heeet meets your needs with features built to identify the quickest path to revenue.

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