See the full B2B customer journey behind every deal
Heeet tracks every touchpoint a buyer takes, across paid, organic, content, webinars, events and offline, then maps it to pipeline and closed-won revenue in your CRM. Customer Journey Analytics gives you a real-time, end-to-end view of the customer journey without tab-switching, and exports.
Trusted by leading revenue teams across industries
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CRMs show the first and last touch.
Heeet shows you everything in between
Track every marketing and sales touch-point across the B2B journey
See which touchpoints show up in winning journeys and which only generate activity. Watch how a webinar or a case study changes a deal's velocity, not just whether it created a lead. Then move spend toward the plays that move pipeline.
See the buying committee’s full journey with account-level journeys
Heeet stitches each buyer's touchpoints into one timeline on the account and opportunity, where your sales and revenue data already live. Every touch resolves to a source, a campaign, and a stage in your CRM, not in a separate tool your sales team never opens.
Find the channels that accelerate deals, and put budget behind them
Filter by year, month, or quarter to see which touch-points across channels appear in winning journeys, and which ones fell flat. Then move spend toward the plays that move pipeline. Customer journey analytics als provides a content only look at journeys to pinpoint articles are influencing deals.
Get a granular look at time to close, win rate and generated revenue
Use the table view to see the number of paths that lead to revenue, how fast they close, their win or loss rate and the total revenue generated. Dig even deeper into the filters and start looking at paths based on specific channels, any opportunity field and drill down to see paths at the campaign level.
Why teams trust Heeet
How Red & Yellow identified top-performing ad campaigns and reallocated spend, resulting in a 26% increase in enrolment
“If we didn’t have this tracking in place, the results on the paid-advertising side would have been worse. We probably wouldn’t have hit targets as a business.”
From Vanity Metrics to Revenue Confidence driving 3x the ROAS
"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."
Heeet is a must-have for SEO analytics in Salesforce
I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools.
A must have for online marketers!
Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.
Helpful tool and implementation support
Tool is very useful and the implementation team has been very helpful to get us onboarded.
Great tool, great ROI
With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.
FINALLY, A Multi-Touch Attribution App THAT WORKS!
Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale. Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional. I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.
A must have to follow up your paid acquisition campaigns and ROI in Salesforce.
At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful.
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Heeet is an amazing product.
Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs. Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.
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Frequently Asked Questions
Yes. Heeet is CRM-native and integrates directly with Salesforce and HubSpot, so every touchpoint, source, and campaign resolves inside the CRM your revenue team already uses. There is no separate platform to log into and no data export, which means attribution lives next to your pipeline and closed-won data.
First- and last-touch reporting credits only the entry point and the final step, which hides most of a months-long B2B cycle. Heeet captures every touch in between across dozens of channels and attributes influence across the whole journey, not a single click. That shows you which webinars, articles, and campaigns accelerate deals rather than just which one happened to be last.
Yes. Heeet tracks the full range of B2B touchpoints, including paid, organic, content, webinars, events, and offline and sales interactions. Each touch is stitched into the account and opportunity timeline, so you can see how a sales call or an event changed a deal's velocity, not just whether it created a lead.
A touchpoint is any interaction a buyer has with your brand on the path to a purchase, from an ad click to a webinar to a sales call. In a B2B journey that runs for months across a buying committee, Heeet records every touchpoint across paid, organic, content, events, and offline, not just form fills. Each one resolves to a source, a campaign, and a CRM stage, so you can see which interactions actually move deals.
Customer journey analytics is the practice of tracking every touchpoint a buyer takes across channels and tying those touchpoints to pipeline and revenue. Heeet captures paid, organic, content, webinar, event, and offline touches, then maps each one to opportunities and closed-won deals inside your CRM. Standard CRM reporting records only the first and last touch, while Heeet shows the full journey in between.
Stop guessing which touchpoints drive revenue
Analyst agents are rolling out to early-access customers now. Talk to us to see how AI-powered revenue intelligence works inside your Salesforce org.
