Bing Ads attribution for B2B that goes beyond the last click
Capture search intent data, track cross-channel conversions and refine your paid search strategy.
Why you need to integrate
Bing Ads with Heeet
Microsoft Advertising reaches a high-intent B2B audience that includes decision-makers, and enterprise buyers.
Most teams can't prove Bing's revenue influence because the data lives in a silo. Heeet fixes that.
Link cost data, clicks,
and
traffic to revenue
Heeet syncs Bing spend, clicks, and keyword performance directly into your CRM, then connects every interaction to opportunities and closed-won revenue so you know exactly what your investment returns.
Link cost data, clicks,
and
traffic to revenue
Heeet syncs Bing spend, clicks, and keyword performance directly into your CRM, then connects every interaction to opportunities and closed-won revenue so you know exactly what your investment returns.
Send offline conversion and
revenue data back to Bing
Feed CRM conversion events back to Microsoft Advertising. Heeet automatically syncs real pipeline data so Bing's algorithm optimizes toward revenue outcomes, not just form fills or landing page visits.
Send offline conversion and
revenue data back to Bing
Feed CRM conversion events back to Microsoft Advertising. Heeet automatically syncs real pipeline data so Bing's algorithm optimizes toward revenue outcomes, not just form fills or landing page visits.
Prove marketing ROI with
revenue-based attribution
Bing often plays a supporting role in B2B buyer journeys alongside Google and LinkedIn. Without multi-touch attribution, that contribution stays invisible. Heeet captures Bing's influence across the full sales cycle so you can scale with revenue data.
Prove marketing ROI with
revenue-based attribution
Bing often plays a supporting role in B2B buyer journeys alongside Google and LinkedIn. Without multi-touch attribution, that contribution stays invisible. Heeet captures Bing's influence across the full sales cycle so you can scale with revenue data.
Actionable insights from Bing Ads that
help you scale winning campaigns
Heeet doesn't just sync data. It transforms Microsoft Advertising performance into CRM-native marketing intelligence
you can act on with keyword-level ROI to cross-channel pipeline attribution.
Optimize Your Revenue Attribution Insights
Map Bing search ad engagement to every stage of your sales funnel. See how campaigns, ad groups, keywords, and individual ads influence leads, MQLs, SQLs, and closed-won deals, all inside the CRM your team already uses.
See Buyer Journey Analytics
B2B buyers don’t convert from a single search click. They research on Bing, compare on LinkedIn, read your blog, and then book a demo weeks later. Heeet captures the complete buyer journey so Bing gets credit for the pipeline it actually influences.
Invest in marketing with confidence
Go beyond campaign-level reporting. Heeet syncs spend at the campaign, ad group, and keyword level, then links it to revenue in your CRM.
Dashboards with real-time data from your entire stack
See Bing Ads performance alongside Google Ads, LinkedIn, Meta, Reddit, and TikTok in one unified dashboard. Compare channel efficiency, identify where Bing outperforms, and allocate budget based on revenue impact.
How the Heeet + Bing Ads Connector works
Set it up once. Get automatic Bing Ads attribution in your CRM without
custom development, no manual UTM tagging, no spreadsheet exports.
Connect your Bing Ads account in Heeet
Sign in with your Microsoft Advertising credentials directly from Heeet. Select the Account IDs and Customer IDs you want to sync, and Heeet automatically discovers your campaigns, ad groups, and keywords, then creates corresponding campaign objects in Salesforce or HubSpot.
Campaign data syncs automatically every hour
Heeet syncs Bing campaign performance data into your CRM every hour: impressions, clicks, spend, CPC, keyword data, and conversion metrics. Revenue from opportunities is attributed back to the Microsoft Ads campaigns that influenced them.
Attribution ties each Bing ad to CRM revenue
Heeet's tracking captures Bing Ads clicks and matches them to leads and opportunities in Salesforce or HubSpot. Every touchpoint gets attributed to the right campaign.
Optimize with full-funnel insights in your CRM
Use pre-built dashboards and native CRM reports to measure Bing Ads ROI, compare Google vs. Bing performance side by side, and make confident budget decisions based on revenue and not platform-reported vanity metrics. Your entire team works from the same data.
Driving revenue for teams worldwide
How Red & Yellow identified top-performing ad campaigns and reallocated spend, resulting in a 26% increase in enrolment
“If we didn’t have this tracking in place, the results on the paid-advertising side would have been worse. We probably wouldn’t have hit targets as a business.”
From Vanity Metrics to Revenue Confidence driving 3x the ROAS
"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."
Heeet is a must-have for SEO analytics in Salesforce
I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools.
A must have for online marketers!
Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.
Helpful tool and implementation support
Tool is very useful and the implementation team has been very helpful to get us onboarded.
Great tool, great ROI
With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.
FINALLY, A Multi-Touch Attribution App THAT WORKS!
Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale. Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional. I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.
A must have to follow up your paid acquisition campaigns and ROI in Salesforce.
At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful.
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Heeet is an amazing product.
Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs. Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.
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Ditch the sheets and let Heeet connect and analyze data so you can focus on activation
Heeet automatically pulls data from marketing, paid media, SEO, and content platforms and
connects it all to your CRM so your team spends less time wrangling data and more time acting on it.
Connect online behaviours with offline revenue, and gain user journey insights.
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Monitor high-intent leads, optimize ad-spend, and measure ROI effectively
Capture ad performance and lead interaction data directly from passionate Reddit communities.
Capture search intent data, track cross-channel conversions and refine your paid search strategy.
Track conversions, analyze audience behavior, and connect ad performance to revenue.
Pull ad campaign data to follow clicks to revenue without limited week-long attribution windows.
Collect and analyze organic and paid interactions to track B2B lead generation and engagement.
Frequently Asked Questions
Heeet syncs Microsoft Advertising spend, impressions, clicks, and conversion data at the campaign, ad group, and keyword level into Salesforce or HubSpot, then ties it to pipeline and closed-won revenue from your CRM records. Build native reports showing cost per MQL, cost per SQL, cost per opportunity, and true ROAS calculated from actual customer revenue. Compare Bing performance side by side with every other channel in one dashboard. No Power BI exports, no spreadsheet stitching.
Both platforms charge per click and use offline conversion APIs to send CRM events back for bidding optimization. The key differences: Bing has a smaller ad inventory, lower CPCs, and a Universal Event Tracking (UET) tag that works similarly to the Google Tag for browser-side tracking. The bigger attribution gap is that most teams don't run separate dashboards for Bing, so they never see how its ROI compares to Google. Heeet syncs both into the same CRM view, lets you compare cost per MQL, cost per opportunity, and ROAS side by side, and reveals when Bing is actually beating Google on cost per customer.
For most B2B teams, yes. Microsoft Advertising reaches an audience that skews older, more affluent, and more enterprise-heavy than Google. The platform also has less competition, which translates to lower CPCs and higher conversion rates in many B2B verticals. The catch is that Bing's volume is smaller, so a lot of teams write it off without measuring its actual ROI. Heeet ties Bing campaign spend to closed-won revenue in your CRM, so you can compare cost per customer against Google, LinkedIn, and Meta on equal footing. Bing usually performs better than teams expect once you measure what matters.
Microsoft Advertising doesn't ship with native Salesforce or HubSpot integrations that connect ad spend to revenue. Most teams export campaign data manually or build custom API pipelines, both of which break at scale. Heeet handles the full sync. It authenticates with your Microsoft Advertising account through OAuth, pulls campaign, ad group, and keyword-level cost data into your CRM every hour, and pushes CRM conversion events back to Bing for bidding optimization. Setup takes under five minutes. No Power BI, no Zapier, no manual exports.
See your Bing Ads revenue by campaign
Stop optimizing for impressions. Heeet connects every Bing campaign to closed-won deals in your CRM - live in hours.
