Manage CAC and Payback in Salesforce

September 20, 2023
2mn read

Despite being a critical KPI for CMO, CRO and CFO, the CAC/Payback calculation is sometimes really blurry for companies.

Based on our existing marketing and sales automated acquisition costs feature, we're happy to launch our new feature "Automated CAC/Payback".

Because pictures worth a thousand words, here is the amazing accurate data and wonderful dashboard you can expect being automated in Salesforce thanks to Heeet.

Detailed Marketing & Sales Acquisition Costs on Opportunity

CAC/Payback Dashboard

You want to monitor your revenue attribution, acquisition costs, self reported attribution and content influence in a more accurate way? Let's have a chat!

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