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How to Manage CAC and Payback in Salesforce
Despite being a critical KPI for CMO, CRO and CFO, the CAC/Payback calculation is sometimes really blurry for companies
Despite being a critical KPI for CMO, CRO and CFO, the CAC/Payback calculation is sometimes really blurry for companies.
Based on our existing marketing and sales automated acquisition costs feature, we're happy to launch our new feature "Automated CAC/Payback".
Because pictures worth a thousand words, here is the amazing accurate data and wonderful dashboard you can expect being automated in Salesforce thanks to Heeet.
Detailed Marketing & Sales Acquisition Costs on Opportunity
CAC/Payback Dashboard
You want to monitor your revenue attribution, acquisition costs, self reported attribution and content influence in a more accurate way? Let's have a chat!
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Customer Acquisition Cost (CAC): How to calculate it & why it is important
Customer Acquisition Cost (CAC) is a key metric that helps businesses evaluate the efficiency of their marketing and sales strategies. It represents the total cost of acquiring a new customer, including marketing spend, sales efforts, and other associated expenses
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