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How to Manage CAC and Payback in Salesforce
Despite being a critical KPI for CMO, CRO and CFO, the CAC/Payback calculation is sometimes really blurry for companies
Despite being a critical KPI for CMO, CRO and CFO, the CAC/Payback calculation is sometimes really blurry for companies.
Based on our existing marketing and sales automated acquisition costs feature, we're happy to launch our new feature "Automated CAC/Payback".
Because pictures worth a thousand words, here is the amazing accurate data and wonderful dashboard you can expect being automated in Salesforce thanks to Heeet.
To automate this KPI directly in your CRM, see how Heeet enables CAC & Payback in Salesforce
Detailed Marketing & Sales Acquisition Costs on Opportunity
CAC/Payback Dashboard
You want to monitor your revenue attribution, acquisition costs, self reported attribution and content influence in a more accurate way? Let's have a chat!
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Customer Acquisition Cost (CAC): How to calculate it & why it is important
Customer Acquisition Cost (CAC) is a key metric that helps businesses evaluate the efficiency of their marketing and sales strategies. It represents the total cost of acquiring a new customer, including marketing spend, sales efforts, and other associated expenses
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