Imagine if a prospect visits your website coming from SEO for the first time, then visits your site 4 times from Google Ads but finally fills a form from Direct traffic.
If you only look at first or last touch attribution you'll never see how your SEA investments contributed to your revenue. That's why it's important to measure how many times prospect came to your website from paid channels.
Heeet offers a seamless way to measure it by automatically telling you exactly what part of opportunity revenue is coming from each channels.
You can easily see what part of your revenue is coming from SEO, Google Ads, Linkedin Ads or other channels.