Audience Activation Engine

Marketers are constantly battling wasted ad spend. Without a real-time, unified view of your customer, your budget is often poured into two expensive pitfalls: serving acquisition ads to people who are already your existing customers, and targeting prospects who are simply unqualified leads for your product. This disconnect, caused by slow, siloed data between Salesforce and your ad platforms, results in irrelevant messaging, poor customer experience, and a lower return on ad spend (ROAS). Audience Activation solves this data fragmentation, ensuring every dollar is targeted with surgical precision.

Introducing Audience Activation: Native Data Power

Instead of relying on complex external tools, Heeet lets you configure your activation segments natively in Salesforce. This means you can leverage your most trusted, real-time CRM data to define precise audiences. You decide which ad platform to send this filtered data to. Whether you need to aggressively filter out unqualified prospects to conserve ad budget, execute a targeted Account-Based Marketing (ABM) strategy, or launch nuanced up-sell and cross-sell campaigns to existing customers, you can create and deploy as many precise segments as your strategy demands, all from a single source of truth.

Precision Targeting: Your Key Outcomes

Heeet's Audience Activation is designed to turn your Salesforce data into your most powerful marketing asset. By eliminating the friction between your CRM and your ad platforms, you gain immediate, measurable advantages that transform how you market.

Maximize Ad ROI & Eliminate Waste Instantly: Sync your most up-to-date CRM data to your ad platforms to stop showing acquisition ads to existing customers and unqualified leads, ensuring every advertising dollar targets high-potential prospects.

Power Your ABM and Growth Strategies: Leverage native Salesforce segmentation to create hyper-specific audiences for account-based efforts and precise lists for cross-sell, up-sell, and customer retention campaigns.

Real-Time Data, Native to Salesforce: Build audiences directly on your trusted Salesforce data. Eliminate data latency and manual exports, ensuring your segments are always fresh and accurate the moment you deploy a campaign.

Simplify Multi-Platform Activation: Configure your segments once and automatically push them to all your connected ad channels (Google Ads, Facebook, LinkedIn, and TikTok), streamlining your operations and ensuring consistency across all touchpoints.

for more high-impact out comes make sure to read our article highlighting more uses cases for activating CRM data to optimize ads.

Your Salesforce-Powered Activation Workflow

Audience Activation takes the complexity out of data syncing. It’s a simple, three-step process that moves you from segmentation to live activation in minutes, all without leaving your familiar Salesforce environment.

The 3 Steps to Instant Audience Activation:

1. Define & Filter Natively in Salesforce: Use your existing Salesforce reports and fields to define highly granular audience segments (e.g., "Leads with a specific industry and a Sales Stage of 'Discovery'"). Crucially, you can apply negative filters to exclude existing customers or unqualified accounts right at the source.
2. Select Destination Platforms: Once your segment is defined, simply select the advertising and marketing channels where you want the data to appear (e.g., Google Ads, Facebook Custom Audiences, LinkedIn Matched Audiences). The data sync is configured with just a few clicks.
3. Automatic, Real-Time Sync & Launch Heeet automatically pushes your defined segment to the chosen platforms. The integration is bi-directional and updates in near real-time. Your ad platforms always have the freshest list, allowing you to confidently launch or pause campaigns knowing your targeting is 100% accurate.

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Heeet's Audience Activation is the essential bridge between your most valuable asset—your real-time data in Salesforce—and your growth channels. We eliminate wasted ad spend and poor customer experiences by ensuring you never target existing customers or unqualified leads for acquisition. By allowing you to define, filter, and activate hyper-precise audiences natively within Salesforce, you gain the speed, accuracy, and confidence to execute sophisticated ABM, cross-sell, and retention strategies across all major ad platforms. Move beyond fragmented data and latency; achieve true marketing precision.

Ready to turn your Salesforce CRM into a powerful, revenue-generating tool?

Schedule a demo and see it in action!

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