How to Track LinkedIn Engagement in Salesforce

Prerequisites

Before enabling LinkedIn engagement tracking, make sure that:

• Heeet is installed and configured in your Salesforce org
• You have access to a LinkedIn account with permissions to the company pages you want to track
• The Salesforce Lead and Contact objects are enabled in Heeet
• You have permission to connect third-party integrations in Salesforce

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1. Connect Your LinkedIn Account

To start tracking engagement, you first need to connect your LinkedIn account to Heeet.

• Go to Heeet Settings →  LinkedIn → Social‍
• Click Connect‍
• You will be redirected to LinkedIn to authenticate
• Accept all requested permissions and scopes

These permissions allow Heeet to read engagement data related to your LinkedIn company pages.

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2. Choose the LinkedIn Company Account to Track

Once the LinkedIn account is connected, select the LinkedIn Company Page(s) you want to track.

• Choose one or multiple company accounts
• Heeet will monitor organic engagement on posts published from these pages
• No manual configuration is required after selection

This ensures that only relevant LinkedIn activity is collected and synced.

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3. Daily Engagement Sync

After setup, Heeet automatically syncs LinkedIn engagement data every day.

The following data is collected:

• Impressions
• Clicks
• Engagement signals (likes and comments)

When a known lead or contact interacts with a LinkedIn post:

• A signal is added directly to the Salesforce Lead or Contact
• The interaction is visible in Salesforce timelines and reports
• Engagement data can be used for scoring, prioritization, or attribution analysis

This allows teams to understand who is engaging, not just how many interactions occurred.