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Why cookie consent impacts your marketing acquisition metrics?
41% of prospects refuse cookies. Discover how Heeet’s cookieless tracking gives accurate ROI and prevents cutting profitable campaigns.
The Problem
According to latest CNIL (French Data Privacy regulation organization) study, 41% of online prospects are not giving their consent to be cookie tracked.
Most of the marketing automation software still rely on cookie to track your prospect and it can have a real impact on how your measure your paid marketing performances.
Let’s take an example with a campaign on which you spent $2,500.
When looking at results in your reporting you see the following data and expect that this campaign is not profitable.
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The Solution
However, when looking at it using Heeet cookieless tracking solution, results are totally different and could prevent you to stop campaigns that are truly profitable.
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As you can see, cookie can have a major impact on your acquisition data and performances analysis. Make sure you are not relying on cookie to set up your online lead tracking.
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Ready to track prospects from lead to close with Heeet?
Heeet gives marketers and sales professionals at IT & Security firms turn geuss work intro informed decisions that drive revenue while meeting the same secruity technical standards you provide your clients.
