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How to Manage time to revenue in Salesforce
How to Manage time to revenue in Salesforce
Understanding how long it takes for a lead to turn into revenue is key to measure your campaigns effectiveness and manage your pipeline more accurately.
Usually, the standard way to do it is to compare lead creation date (or opportunity creation date) with opportunity close date.
However, when doing such a calculation you miss the entire online journey cycle between first time your prospect interacted with your website and final closing date.
With Heeet you can easily see how long it takes from lead first visit on your website to revenue from closed won opportunities.
You can also quickly see what are the channels, sub channels and campaigns which have the shorten path to revenue.
Our native pre built reports and dashboad offer a quick access to a lot of new (and customizable) insights.
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Customer Acquisition Cost (CAC): How to calculate it & why it is important
Customer Acquisition Cost (CAC) is a key metric that helps businesses evaluate the efficiency of their marketing and sales strategies. It represents the total cost of acquiring a new customer, including marketing spend, sales efforts, and other associated expenses
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