Romain Blanc

In today's data-driven business landscape, understanding customer behavior and tracking conversions are paramount. That's where Google Analytics 4 (GA4) and Salesforce come into play

Prospect listened to a podast, saw your booth at an event, read a review of your software on a comparison website, there are multiple exemples where you might want to capture the "How did you hear from us" data in Salesforce.

Due to lack of data, understanding what is the typical funnel to close an opportunity is usually quite hard in Salesforce.