connectors

The Bing Ads to Salesforce integration built for revenue

Sync Bing Ads campaigns, keywords, clicks and spend into Salesforce to connect ad performance with leads, pipeline, opportunities and revenue.

Book a demo

Why you need to integrate
Bing Ads with Salesforce

Microsoft Advertising reaches a high-intent B2B audience that includes decision-makers, and enterprise buyers.

Most teams can't prove Bing's revenue influence because the data lives in a silo. Heeet fixes that.

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heeet

Link cost data, clicks,
and 
traffic to revenue

Heeet syncs Bing spend, clicks, and keyword performance directly into your Salesforce, then connects every interaction to opportunities and closed-won revenue so you know exactly what your investment returns.

Link cost data, clicks,
and 
traffic to revenue

Heeet syncs Bing spend, clicks, and keyword performance directly into your Salesforce, then connects every interaction to opportunities and closed-won revenue so you know exactly what your investment returns.

clock-logo
microphone
target-logo
git
times
database
target2
double arrows
card
search blue
document
javascript
hubspot
salesforce
google
meta
linkedin
linkedin blue
web
web blue
double tickets
people
people blue
desktop
car
graduate
heart
heart-blue
lock
money
money blue
application
application-blue
flash
flash-blue
check
check blue
move
move-blue
target3
target3
increase
increase-blue
target2-blue
data-blue
target2-blue
settings
message
data-center
heeet

Send offline conversion and
revenue data back to Bing

Feed Salesforce conversion events back to Microsoft Advertising. Heeet automatically syncs real pipeline data so Bing's algorithm optimizes toward revenue outcomes, not just form fills or landing page visits.

Send offline conversion and
revenue data back to Bing

Feed Salesforce conversion events back to Microsoft Advertising. Heeet automatically syncs real pipeline data so Bing's algorithm optimizes toward revenue outcomes, not just form fills or landing page visits.

clock-logo
microphone
target-logo
git
times
database
target2
double arrows
card
search blue
document
javascript
hubspot
salesforce
google
meta
linkedin
linkedin blue
web
web blue
double tickets
people
people blue
desktop
car
graduate
heart
heart-blue
lock
money
money blue
application
application-blue
flash
flash-blue
check
check blue
move
move-blue
target3
target3
increase
increase-blue
target2-blue
data-blue
target2-blue
settings
message
data-center
heeet

Prove marketing ROI with
revenue-based attribution

Bing often plays a supporting role in B2B buyer journeys alongside Google and LinkedIn. Without multi-touch attribution, that contribution stays invisible. Heeet captures Bing's influence across the full sales cycle so you can scale with revenue data.

Prove marketing ROI with
revenue-based attribution

Bing often plays a supporting role in B2B buyer journeys alongside Google and LinkedIn. Without multi-touch attribution, that contribution stays invisible. Heeet captures Bing's influence across the full sales cycle so you can scale with revenue data.

Book a demo

Actionable insights from Bing Ads that
help you scale winning campaigns

Heeet doesn't just sync data. It transforms Microsoft Advertising performance into Salesforce-native marketing intelligence
you can act on with keyword-level ROI to cross-channel pipeline attribution.

MULTI-TOUCH ATTRIBUTION & TRACKING

Optimize Your Revenue Attribution Insights

Map Bing search ad engagement to every stage of your sales funnel. See how campaigns, ad groups, keywords, and individual ads influence leads, MQLs, SQLs, and closed-won deals, all inside Salesforce.

BUYER JOURNEY ANALYTICS

See Buyer Journey Analytics

B2B buyers don’t convert from a single search click. They research on Bing, compare on LinkedIn, read your blog, and then book a demo weeks later. Heeet captures the complete buyer journey so Bing gets credit for the pipeline it actually influences.

REVENUE-BASED BUDGETING

Prove marketing ROI with
revenue-based attribution

Bing often plays a supporting role in B2B buyer journeys alongside Google and LinkedIn. Without multi-touch attribution, that contribution stays invisible. Heeet captures Bing's influence across the full sales cycle so you can scale with revenue data.

REAL-TIME DATA

Dashboards with real-time data from your entire stack

See Bing Ads performance alongside Google Ads, LinkedIn, Meta, Reddit, and TikTok in one unified dashboard. Compare channel efficiency, identify where Bing outperforms, and allocate budget based on revenue impact.

Ditch the sheets and let Heeet connect and analyze data so you can focus on activation

Heeet automatically pulls data from marketing, paid media, SEO, and content platforms and
connects it all to your CRM so your team spends less time wrangling data and more time acting on it.

Paid search

Heeet syncs your Google Ads data directly into Salesforce so you can track every click from first ad impression to closed-won deal.

Social ads

Collect and analyze organic and paid interactions  to track B2B lead generation and engagement.

Social ads

Pull ad campaign data to follow clicks to revenue without limited week long attribution windows.

Paid search

Capture search intent data, track cross-channel conversions and refine your paid search strategy.

Analytics

Heeet connects deals and revenue, so you can see exactly which campaigns, keywords, and content drive real pipeline, not just form fills.

Analytics

See exactly which campaigns, keywords, and content drive real pipeline, and revenue not just form fills.

Social ads

Heeet syncs your TikTok Ads data directly into Salesforce so you can tie video engagement to revenue without automation tools, spreadsheets or guesswork.

Analytics

Monitor high-intent leads, optimize ad-spend, and measure ROI effectively

Social ads

Bring Reddit Ads data into Salesforce to move beyond vanity metrics like clicks and impressions. Track which Reddit campaigns actually drive pipeline and revenue so you can invest in what works.

DON’T TAKE OUR WORD FOR IT

Driving revenue for teams worldwide

How Red & Yellow identified top-performing ad campaigns and reallocated spend, resulting in a 26% increase in enrolment

“If we didn’t have this tracking in place, the results on the paid-advertising side would have been worse. We probably wouldn’t have hit targets as a business.”

Carl Kiessig

Senior Marketing Automations Specialist

From Vanity Metrics to Revenue Confidence driving 3x the ROAS

"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."

Derek Martin

Partner

Heeet is a must-have for SEO analytics in Salesforce

I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools.

Fátima Muñoz Peribáñez

Head of SEO

A must have for online marketers!

Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.

Liza Engström

Head of Marketing

Helpful tool and implementation support

Tool is very useful and the implementation team has been very helpful to get us onboarded.

Harry Kam

MarTech Lead

Great tool, great ROI

With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.

Harald Mayer

CEO

FINALLY, A Multi-Touch Attribution App THAT WORKS!

Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale.  Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional.  I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.

Sara Slater-Smith

Business Analyst & Salesforce Administrator

A must have to follow up your paid acquisition campaigns and ROI in Salesforce.

At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful.

Vincent Coulondres

Growth Marketing Manager

Heeet is an amazing product.

Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs.  Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.

Farshad Tafazzoli

Chief Strategy Officer

Frequently Asked Questions

Yes. Microsoft Advertising supports offline conversion imports through its Conversions API, but most teams either upload CSVs manually or never set it up at all. Heeet automates the full process. You define the conversion conditions in your CRM (Lead, MQL, SQL, Opportunity, Closed-Won, Opportunity Amount), and Heeet pushes those events back to Bing every hour with full revenue context. Bing's bidding algorithms then optimize for actual customers, not just clicks or form fills, which typically lowers cost per qualified lead within the first 30 to 60 days.

UET stands for Universal Event Tracking. It's the Bing equivalent of the Meta Pixel or LinkedIn Insight Tag — a JavaScript snippet that fires when visitors land on your site after clicking a Bing ad. UET is good for tracking on-site conversions like form fills and page views, but it has the same limits as every browser-based pixel: cookie restrictions, ad blockers, and long sales cycles cut its accuracy by 30 to 50% over time. Heeet supplements UET by capturing the click in your CRM at session level and feeding closed-won revenue back to Bing through offline conversion sync, regardless of how long the deal takes to close.

Connect Bing Ads to your Salesforce now

Sync your Bing data and measure true marketing ROI with unified reporting.

Book a demo