The Google Ads to HubSpot integration built for revenue
Sync Google Ads campaigns, keywords, clicks, spend and GCLID data into HubSpot to connect ad performance with leads, pipeline, opportunities and revenue.
Why you need to Google Ads with HubSpot
You're spending thousands on Google Ads every month. But when leadership asks which campaigns actually drive revenue. The answer is buried somewhere between Google Ads, your HubSpot, and a dozen spreadsheets. Heeet puts your ad spend, lead conversion and revenue data in one place, so you can connect cost to pipeline.
Link cost data, campaigns, and keywords to revenue
Heeet syncs your Google Ads campaigns, ad groups, keywords, impressions, clicks, CPC, and spend directly into your HubSpot. No manual exports. No stale spreadsheets. Just real-time cost data sitting right next to your pipeline and closed-won revenue.
Link cost data, campaigns, and keywords to revenue
Heeet syncs your Google Ads campaigns, ad groups, keywords, impressions, clicks, CPC, and spend directly into your HubSpot. No manual exports. No stale spreadsheets. Just real-time cost data sitting right next to your pipeline and closed-won revenue.
Send offline conversion data back to Google Ads
Google's Smart Bidding can only optimize for what it can see. With Heeet, you capture the GCLID on every lead, set your own conversion conditions (like "Opportunity Created" or "Closed-Won"), and automatically sync real revenue data back to Google Ads. That means Google's AI starts optimizing for qualified pipeline and revenue instead of clicks.
Send offline conversion data back to Google Ads
Google's Smart Bidding can only optimize for what it can see. With Heeet, you capture the GCLID on every lead, set your own conversion conditions (like "Opportunity Created" or "Closed-Won"), and automatically sync real revenue data back to Google Ads. That means Google's AI starts optimizing for qualified pipeline and revenue instead of clicks.
Prove marketing ROI with revenue-based attribution
Heeet tells you which Google Ads keywords, campaigns, and ad groups actually generated revenue. Track the complete journey from first click to closed deal with multi-touch attribution models that help you show leadership exactly where ad budget is paying off.
Prove marketing ROI with revenue-based attribution
Heeet tells you which Google Ads keywords, campaigns, and ad groups actually generated revenue. Track the complete journey from first click to closed deal with multi-touch attribution models that help you show leadership exactly where ad budget is paying off.
Actionable insights from Google Ads
that help you take action
Heeet doesn't just connect your data, it turns your Google Ads performance into GTM insights you can act on. See which campaigns
deserve more budget, which keywords attract qualified leads, and which ad groups are burning cash on traffic that never converts.
Keyword Level Attribution Insights
Go beyond click-through rates. See which exact keywords generate pipeline and revenue in HubSpot and not just website traffic. Identify high-intent search terms that create qualified leads and cut the ones that don't convert past the first call.
See Buyer Journey Analytics
Your prospects don’t convert from a single Google ad. Heeet tracks the full buyer journey, from first impression through every retargeting touchpoint to closed-won, so you get a complete multi-touch view of the sales cycle.
Prove marketing ROI with revenue-based attribution
Heeet tells you which Google Ads keywords, campaigns, and ad groups actually generated revenue. Track the complete journey from first click to closed deal with multi-touch attribution models that help you show leadership exactly where ad budget is paying off.
Dashboards with Real-time Ad Data From Every Ad Platform
Heeet brings all channel performance into a single HubSpot or HubSpot view, so you can compare Google Ad’s true contribution to revenue alongside every other marketing investment.
How the HubSpot + Google Ads
Connector works
Go beyond click-through rates. See which exact keywords generate pipeline and revenue in your HubSpot and not just website traffic. Identify high-intent search terms that create qualified leads and cut the ones that don't convert past the first call.
Connect your Google Ads account in Heeet
Select a start date and authenticate your Google account directly within Heeet. Select the Google Ads customer accounts you want to sync. That's it. No API keys. No developer setup.
Sync campaign data and offline conversions automatically every hour
Define your conversion conditions in Heeet (MQL, SQL, Opportunity Created, Closed-Won) and let Heeet capture the GCLID on every lead, match it to HubSpot outcomes, and send offline conversion and revenue data back to Google Ads automatically.
Attribution ties each campaign to revenue
Google Ads data is now available directly inside HubSpot. Build reports, track attribution across the full buyer journey, and tie every Google Ads campaign to pipeline and revenue without leaving your HubSpot.
Ditch the sheets and let Heeet connect and analyze data so you can focus on activation
Heeet automatically pulls data from marketing, paid media, SEO, and content platforms and
connects it all to your CRM so your team spends less time wrangling data and more time acting on it.
Stop guessing which Google Ads campaigns drive revenue. Heeet syncs your Google Ads data directly into HubSpot so you can track every click from first ad impression to closed-won deal.
Collect and analyze organic and paid interactions to track B2B lead generation and engagement.
Pull ad campaign data to follow clicks to revenue without limited week long attribution windows.
Capture search intent data, track cross-channel conversions and refine your paid search strategy.
GA4 tracks sessions and clicks. HubSpot track deals and revenue. Heeet connects the two, so you can see exactly which campaigns, keywords, and content drive real pipeline, not just form fills.
Bring Google Search Console data straight into HubSpot, where Heeet connects the two, so you can see exactly which campaigns, keywords, and content drive real pipeline, and revenue not just form fills.
Heeet syncs your TikTok Ads data directly into HubSpot so you can tie video engagement to revenue without automation tools, spreadsheets or guesswork.
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Monitor high-intent leads, optimize ad-spend, and measure ROI effectively
Bring Reddit Ads data into HubSpot to move beyond vanity metrics like clicks and impressions.
Driving revenue for teams worldwide
How Red & Yellow identified top-performing ad campaigns and reallocated spend, resulting in a 26% increase in enrolment
“If we didn’t have this tracking in place, the results on the paid-advertising side would have been worse. We probably wouldn’t have hit targets as a business.”
From Vanity Metrics to Revenue Confidence driving 3x the ROAS
"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."
Heeet is a must-have for SEO analytics in Salesforce
I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools.
A must have for online marketers!
Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.
Helpful tool and implementation support
Tool is very useful and the implementation team has been very helpful to get us onboarded.
Great tool, great ROI
With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.
FINALLY, A Multi-Touch Attribution App THAT WORKS!
Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale. Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional. I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.
A must have to follow up your paid acquisition campaigns and ROI in Salesforce.
At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful.
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Heeet is an amazing product.
Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs. Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.
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Frequently Asked Questions
Most teams see Smart Bidding shift within 14 to 30 days of sending consistent offline conversion data back to Google Ads. The algorithm needs roughly 30 conversions per campaign per month to optimize reliably, so the timeline depends on your lead volume and how many conversion events you're feeding back. Heeet syncs offline conversions every hour from day one, so the data starts flowing immediately. From there, you'll typically see lower cost per qualified lead, better keyword quality, and higher revenue per click within the first month or two.
For B2B teams with long sales cycles and multiple touchpoints, last-click attribution underrepresents the campaigns that opened the door, and first-click misses the ones that closed the deal. Most teams get more accurate insights from data-driven or position-based models. But the bigger problem is that Google's models only see what happens in Google Ads. Heeet runs multi-touch attribution across every channel inside your CRM, so you can compare Google Ads ROI against LinkedIn, Meta, content, and SEO using the same revenue logic, not just Google's view of the world.
Yes. Heeet syncs Google Ads cost data (campaigns, ad groups, keywords, impressions, clicks, CPC, spend) directly into Salesforce or HubSpot, then ties it to pipeline and closed-won revenue from your CRM records. Build ROI reports natively in your CRM without exporting to a BI tool or stitching data in spreadsheets. You can see cost per MQL, cost per SQL, cost per opportunity, and true ROAS calculated from actual customer revenue, all in one dashboard.
Smart Bidding uses machine learning to set bids automatically based on conversion likelihood. The algorithm is only as good as the conversion data you feed it. If you only send form-fill conversions, Smart Bidding optimizes for form fills and you get plenty of leads that never close. If you send Closed-Won revenue back instead, Smart Bidding shifts toward keywords, audiences, and times of day that produce paying customers. Heeet automates that feedback loop, so Google's algorithms train on real revenue, not vanity metrics.
GCLID stands for Google Click Identifier. It's a unique tag Google appends to every ad URL when someone clicks an ad. Without the GCLID, you can't tie a Google Ads click to a downstream CRM event like an opportunity or a closed-won deal, which means Google's algorithms have no way to learn which clicks turn into customers. Heeet automatically captures the GCLID on every form submission and lead, stores it on the CRM record, and uses it to match offline conversions back to the original ad. No manual UTM tagging required.
There are three ways: manual CSV uploads, custom API integrations, or a native CRM tool like Heeet. Manual uploads break at scale and miss the GCLID match window. Custom integrations require engineering time you don't have. Heeet captures the GCLID on every lead at the website, matches it to the CRM record automatically, and pushes offline conversion events (Lead, MQL, SQL, Opportunity, Closed-Won) back to Google Ads every hour. You define the conversion conditions once, and the sync runs in the background.
Offline conversions are revenue events that happen after the click: a lead becomes an MQL, an opportunity gets created, or a deal closes. Google Ads can't see any of this on its own. It only knows about the form fill or click that happened on your site. That's a problem for B2B teams with long sales cycles, because Google's bidding algorithms keep optimizing for cheap leads instead of qualified pipeline. Sending offline conversions back to Google Ads fixes the visibility gap and lets Smart Bidding optimize for what actually drives revenue.
The native Google Ads conversion tag tracks form fills and clicks, but it stops at the lead. To connect Google Ads to your CRM, you need a tool that captures every lead's GCLID, matches it to the CRM record, and syncs cost and revenue both ways. Heeet handles all of it natively inside Salesforce and HubSpot. Authenticate your Google Ads account in under five minutes, no developers, no API keys, no middleware. Campaign costs flow into your CRM every hour, and CRM conversions flow back to Google Ads automatically.
Connect Google Ads to your HubSpot now
Sync your Google Ads data and measure true marketing ROI with unified reporting.
