How to Manage advanced cohort analysis in Salesforce

Run accurate cohort analysis in Salesforce. Centralize ads, SEO, content, and revenue data to optimize budgets and accelerate growth

How to Manage CAC and Payback in Salesforce

Despite being a critical KPI for CMO, CRO and CFO, the CAC/Payback calculation is sometimes really blurry for companies

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Customer Acquisition Cost (CAC): How to calculate it & why it is important

Customer Acquisition Cost (CAC) is a key metric that helps businesses evaluate the efficiency of their marketing and sales strategies. It represents the total cost of acquiring a new customer, including marketing spend, sales efforts, and other associated expenses

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