Last-Touch vs. Multi-Touch Attribution: The Real Cost of Getting It Wrong

Last-touch attribution assigns all credit to the final touchpoint before conversion, while multi-touch attribution spreads recognition across every key moment in the buyer’s journey.

First-Touch or Multi-Touch Attribution: Which Model Fits Your B2B Marketing in 2026?

First-touch attribution is assigning 100% of the credit for new leads and conversions to the first touch recorded. Whereas Multi-Touch attribution uses a data-driven method to credit every channel that influenced your client’s journey from first click to close.

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Beyond Attendance Metrics: How to Prove Webinar ROI

Do you need to generate leads through a channel that turns anonymous visitors and current leads into a known pipeline? In that case, hosting a webinar has probably crossed your mind.

Why measuring marketing performance on first or last click is not working?

Understand the pros and cons of first click vs last click attribution. Learn why multitouch attribution gives a clearer view of marketing ROI.

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Why Marketing Attribution Software is a strategic imperative in 2025

Discover why first/last click models fail in 2025. Learn how modern marketing attribution software connects revenue to every customer touchpoint.

Why cookie consent impacts your marketing acquisition metrics?

41% of prospects refuse cookies. Discover how Heeet’s cookieless tracking gives accurate ROI and prevents cutting profitable campaigns.

What are the top KPIs to measure success in Marketing Ops?

Discover the top MarketingOps KPIs for 2023 pipeline, revenue, velocity, ROI and how Heeet automates them natively in Salesforce

The Missing Piece: connecting exact Search Queries to revenue in Salesforce with Heeet

Search Query Revenue Attribution links Google Ads queries to Salesforce revenue, lowering CPL and boosting campaign optimization

Measure how your customers have engaged with your content

Measure B2B content performance in Salesforce with Content Influence. Track engagement, revenue impact, and sales context

How to Defend Your Marketing Budget in Revenue Planning Season

Learn how to defend your marketing budget with data, show revenue impact, and align spend with strategy for stronger fiscal planning

Digital Transformation in Schools: Why Measuring Digital Marketing Performance is More Critical Than Ever

Schools across all verticals in the sector are competing to offer an increasing variety of courses and programs tailored to the needs of today's students. Whether your offering is online, in-person, a bootcamp, a short-term certification, or graduate program, the options for students and thus the competition among institutions are fierce.

Are you measuring dark social marketing impact on acquisition and revenue?

Dark Social is quite a buzz word at the moment but what is it in reality and how it can impact your marketing strategy?

Are you separating marketing driven VS sales driven acquisition costs and interactions?

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Are you measuring “post acquisition” marketing activities?

Pre Acquisition activities are all the activities happening before the record is created in Salesforce. Post Acquisition activities are all the activities happening after the record is created in Salesforce.

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