Monthly Feature Roundup: Clearer Journeys, Deeper Tracking, Smarter Attribution

This month, we introduced Journey Analytics, expanded our tracking capabilities within Salesforce, shipped key fixes, and launched a public changelog so you never miss an update.

Attribution isn't a one-time setup. Models evolve, buyer journeys shift, and the teams that win are the ones who keep refining how they connect marketing to revenue. Here's what's new to help you do exactly that.

Uncover the paths that actually drive revenue, with Journey Analytics

Buyer journeys are rarely linear. Yet most attribution reports still treat them that way.

Journey Analytics lets you uncover the actual paths your customers take — from first touch to closed-won — and identify the journeys that convert best.

With this release, you can:

• Discover your highest-converting buyer journeys — See which sequences of campaigns, channels, and touchpoints consistently lead to revenue.
• Identify repeatable patterns — Understand what your best deals have in common, and where momentum is lost in others.
• Take action inside Salesforce — Optimize campaigns, budget allocation, and GTM execution based on journeys that actually drive pipeline.

No more guessing which combinations work. No more arguing over "last touch vs. first touch." Just clear visibility into what moves deals forward.

Here's a quick video covering the basics of Buyer Journey Analytics

Stay tuned for more in-depth use cases showing you how to get the most out of Journey Analytics.

Get cleaner, more complete journey data with expanded tracking

We've expanded the depth and precision of data captured inside Salesforce, so your attribution models are built on data you can trust.

Here's what's new:

• gbraid URL value tracking — Capture Google's privacy-safe click identifiers automatically.
• utm_content URL value tracking — Add another layer of granularity to your campaign analysis.
• Opportunity stage saved at influence creation — Especially useful for event-driven campaigns where timing matters.
• GTM event tracking — Capture custom events to enrich your attribution data.
• GA4 click events — Track clicks on high-intent assets like whitepapers and product tours, right inside Salesforce.

These updates ensure your journey data is cleaner and more complete — without changing how your teams work day to day.

Fixes & optimizations that keep your data sharp

As always, this release includes stability and data-quality improvements:

• Timeframe added to Google Search Queries retrieval (to correctly fetch clicks)
• Renamed Opportunity Amount → Opportunity Revenue on the Influence object for clearer reporting
• Fixed Google campaign updates crashing on duplicates
• Currency synchronization between Opportunities and Influences
• Campaign snapshot fixes where previous periods were not always set

Small details, big impact on the accuracy of your attribution.

Never miss an update, with our new public changelog

To make product updates easier to track and fully transparent, we've launched a public changelog where you can follow:

• New features
• Product improvements
• Fixes and optimizations

👉 Full changelog: https://www.heeet.io/changelog

Built for teams that tie marketing to revenue

These improvements are designed to give you deeper visibility into what's really driving pipeline so you can double down on what works, fix what doesn't, and make every marketing dollar count.

Heeet helps B2B teams connect marketing activity to revenue inside their CRM, with multi-touch attribution that lives natively in Salesforce and HubSpot.