🚀 What’s New

Smarter Buyer Journey Analytics
You can now add custom filters to slice your buyer journeys exactly the way you need.
‍

Step-Level Filtering
Drill down even deeper with step filtering — analyze specific touchpoints and uncover what really drives progression.
‍

🛠 Fixes

Revenue Influence Calculation
Fixed an issue where revenue influence wasn’t properly computed on certain content influences. Attribution is now fully accurate.

‍

🚀 What’s New

GTM & GA4 Event Tracking
You can now track both Google Tag Manager events and GA4 events directly — for richer, more precise behavioral data.
‍

Content Influence Categories
Content Influences now include a Category field (automatically set as the first path element after the domain by default) — making content analysis structured and scalable.
‍

🛠 Fixes

Post-Acquisition Influence (Account-Based)
Improved logic for post-acquisition influence attribution based on AccountID for account-based tracking.
‍

Clearer Audience Error Messaging
Added a dedicated error message in Settings when no audience is connected — so configuration issues are instantly visible.

‍

🚀 What’s New

AI Report Insights (from Salesforce)
Ask questions directly to your reports and get instant answers. Turn Salesforce data into actionable insights — no exports, no dashboards to build.
‍

Journey Analytics
Identify your most successful customer paths, detect recurring patterns, and take action based on what actually drives revenue.
‍

gbraid Tracking
We now capture the gbraid URL parameter to improve attribution accuracy for privacy-first Google traffic.
‍

utm_content Tracking
The utm_content parameter is now fully tracked, giving you deeper campaign-level granularity.
‍

Opportunity Stage Snapshot on Influence Creation
For event campaigns, the opportunity stage is now saved at the moment the influence is created — ensuring historical accuracy.

‍

🛠 Fixes & Improvements

Google Search Queries Retrieval
Added a timeframe parameter to properly retrieve search queries with associated clicks.
‍

Field Rename for Clarity
Renamed “Opportunity Amount” to “Opportunity Revenue” on the Influence object for better semantic accuracy.
‍

Google Campaign Sync Stability
Fixed a crash occurring when duplicate campaigns were detected during updates.
‍

Currency Synchronization
Improved currency consistency between Opportunities and Influences.
‍

Campaign Snapshots
Fixed an issue where the previous period wasn’t always correctly set.

‍

First changelog of a long serie. We are far away from the first version of Heeet but this is the start of the public changelog ! Enjoy