How to Set Up Google Ads Offline Conversion Tracking

Prerequisites

Before starting, make sure that:

• Heeet is installed and configured in your Salesforce org
• The Google Ads integration is connected in Heeet
• Google click IDs (GCLID) are captured and stored in Salesforce
• The Google Ads conversion action already exists
• You have access to Salesforce objects used for conversion tracking (Lead, Contact, or Opportunity)

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Step 1: Create a Conversion Trigger

• Open Conversion Triggers (B)
• Click New (C)
• Select the connected Google Ads account, customer ID and existing Google Ads conversion  (D)‍
• Select the Salesforce object that will trigger the conversion (Lead, Contact, or Opportunity) (E)

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Step 2: Define the Triggering Condition

• Add a condition that defines when the conversion should fire (F)
  • Example: Lead status = Qualified
  • Example: Opportunity stage = Closed Won
• Use the API name of the Salesforce field and value

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Step 3: Map Conversion Value and Identifier

• Select the Salesforce amount field to send as the conversion value (G)
• Choose the GCLID field to associate the conversion with the original click (H)

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Tip: if you want to use first click Gclid if last click Gclid is missingor last click Gclid is first click Gclid is missing, ask a SalesforceAdmin to build a Formula Field in Salesforce (« GCLID ») takingone or the other value.

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Step 4: Save and Activate

• Click Save

Once saved, offline conversions are sent automatically to Google Ads when conditions are met.

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What Happens After Setup

• Conversions are sent automatically from Salesforce to Google Ads
• Google Ads attributes conversions to campaigns, ad groups, and keywords
• No manual CSV uploads are required
• Data stays aligned with real CRM outcomes

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