How to add Salesforce Lead/Contact to Meta custom audience
Set Up Audience Triggers
Create a new trigger to send Lead/Contact to Google Ads Audience
- Click on Audience Triggers and click on New
- Select the Object the conversion audience will be applied (between Lead and Contact)
- Select the Google Ads Account, the Customer Id and Audience
- Select the Conditions (Amount and Gclid)
- Select the Values (FirstName, LastName, Email, Phone)
- Click on Save
Activate Meta Audience Sync
Automatically add Salesforce leads and contacts to Meta audiences—no CSV exports, always up to date.
