How to add Salesforce Lead/Contact to Meta custom audience

Set Up Audience Triggers

Create a new trigger to send Lead/Contact to Google Ads Audience

1. Click on  Audience Triggers and click on New
2. Select the Object the conversion audience will be applied (between Lead and Contact)

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3. Select the Google Ads Account, the Customer Id and Audience

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4. Select the Conditions (Amount and Gclid)

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5. Select the Values (FirstName, LastName, Email, Phone)

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6. Click on Save

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