Google Ads Custom Audiences from Salesforce (Setup Guide)

Prerequisites

Before creating Google Ads custom audiences, make sure that:

• Heeet is installed and configured in your Salesforce org
• The Google Ads integration is connected in Heeet
• You have access to the Google Ads account and customer ID
• Salesforce Lead and/or Contact objects are enabled

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How Google Ads Custom Audiences Work with Heeet

Heeet allows you to define audience triggers based on Salesforce data.

When a Lead or Contact meets the defined conditions:

• The record is automatically added to a Google Ads custom audience
• Identifiers such as email, phone, or name are securely sent
• The audience stays updated as Salesforce data changes

This removes the need for CSV uploads or manual audience maintenance.

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Create a Google Ads Custom Audience from Salesforce

To create a custom audience:

• Go to Heeet Settings → Integrations → Google Ads
• Open Audience Triggers and click New

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• Select the Salesforce object (Lead or Contact)
• Choose the Google Ads account, customer ID, and audience

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• Define the trigger conditions (for example: status, amount, GCLID)

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• Select the fields to send (email, phone, first name, last name)

• Save the trigger

Once enabled, matching records are automatically synced to Google Ads.

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Automatic Audience Sync

After setup:

• Custom audiences are synced automatically
• Updates occur without manual action
• New Leads or Contacts are added as soon as conditions are met

This ensures your Google Ads targeting always reflects the latest CRM data.