Romain Blanc

How the Campaign object links members, contact roles and opportunities and why campaign reporting breaks without Campaign Influence set up properly.

See why Salesforce Campaign Influence and Pardot fall short. Learn how Heeet’s cookieless solution automates tracking across ads, channels, and keywords."

Explore Salesforce Agentforce for marketers. See its AI potential, limitations, and how Heeet adds the marketing intelligence it needs to drive ROI

41% of prospects refuse cookies. Discover how Heeet’s cookieless tracking gives accurate ROI and prevents cutting profitable campaigns.

Discover the top MarketingOps KPIs for 2023, pipeline, revenue, velocity, ROI and how Heeet automates them natively in Salesforce

Easily sync Salesforce converted leads with GA4 Audiences using Heeet. Retarget prospects, exclude conversions, and boost Google Ads performance.

Salesforce Campaign Influence explained: how it credits campaigns, which models need Account Engagement, its limits, and when native isn't enough.

Search Query Revenue Attribution links Google Ads queries to Salesforce revenue, lowering CPL and boosting campaign optimization

Sync TikTok Ads with Salesforce in 2 minutes using Heeet. Track costs, clicks, and revenue influence to measure your TikTok campaign ROI

Salesforce UTM tracking with Web-to-Lead: the hidden fields, the 00N field IDs, and a script that keeps first-touch UTMs until the form is submitted.

Set up and customize Salesforce Campaign Influence step by step : enable the feature, choose an attribution model, configure fields, and build revenue reports.

Salesforce marketing attribution explained: Lead Source, Primary Campaign Source and Campaign Influence, where each one falls short, and what to add.