Maxime RAT

Heeet now calculates six attribution models automatically in Salesforce, from first touch to time decay, and shows every result side by side in one dashboard.

LinkedIn ads attribution now includes account-level ad exposure in Salesforce. See which accounts your campaigns reached without a click, and what to do next.

Salesforce multi touch attribution explained: native Campaign Influence options, which model to pick, a seven-step setup, and why most projects stall.

the strongest tracking systems are built on infrastructure they own and first-party data. Server-side tracking and explicit consent offer a privacy-friendly alternative to third-party cookies, fingerprinting, and other risky tracking methods.

An analyst agent is an AI that reads your Salesforce revenue data and tells you what's working. See what Heeet's analyst agents do, the use cases, and setup.

ABM marketing attribution credits the whole buying committee, not the single lead who filled the form. See how account-level attribution works inside your CRM.

Paid ads ROI for B2B: how to calculate it from gross profit, why ROAS and ad dashboards mislead, and how to tie spend to CRM revenue.

Learn how to build an Agentforce agent for marketing analysis in Salesforce — step-by-step guide covering Topics, Scope, and Actions to answer campaign, channel, and revenue questions in plain language.

This month, we introduced Buyer Journey Analytics, expanded our tracking capabilities within Salesforce, shipped key fixes, and launched a public changelog so you never miss an update.

Salesforce campaign attribution breaks when Campaign Members or Contact Roles go missing. Here’s how to link every touchpoint to Leads and Opportunities.

The new Heeet feature tracks and analyzes every engagement a buyer has with your brand, from the first ad click to the signed contract. Instead of isolating individual touchpoints, it connects them into a sequence that reveals how deals progress through your funnel.

Understand the pros and cons of first click vs last click attribution. Learn why multi-touch attribution gives a clearer view of marketing ROI.