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Learn how to defend your marketing budget with data, show revenue impact, and align spend with strategy for stronger fiscal planning

Connecting Salesforce and Google Ads is a powerful way to integrate your customer relationship management (CRM) data with your ad campaigns,

Learn how to display related leads in Salesforce using Flow and email domain matching to avoid duplicate outreach and improve account visibility

We're delighted to announce an awesome new feature for marketers, advanced channels and campaigns influence for leads and opportunities in Salesforce.

Connecting what happens in Google Search Console with actual revenue outcomes in Salesforce remains an elusive puzzle. That disconnect ends today.

An overwhelming 91% of educators worldwide say digital transformation is essential for the future of their schools, and the investment in EdTech to fund the transformation is forecasted to hit 404 billion in 2025.

Customer Acquisition Cost (CAC) is a key metric that helps businesses evaluate the efficiency of their marketing and sales strategies. It represents the total cost of acquiring a new customer, including marketing spend, sales efforts, and other associated expenses

In this guide, we’ll break down how GA4 and Salesforce can work together, what challenges to expect, and how Heeet helps you unlock full-funnel attribution, natively inside Salesforce

Pardot (Account Engagement) offers a convenient tool to measure what campaigns are generating leads. However, due to its cookie based structure, you might be losing a lot of insightful data

Heeet allows you to automatically sync all your Linkedin paid campaigns with Salesforce in order to measure the ROI of each $ spent on Linkedin.

Using Heeet lead acquisition data in Salesforce allows you to create accurate reports on average paid interactions that occured before a conversion but also what is your average lead acquisition cost per campaigns.

Dark Social is quite a buzz word at the moment but what is it in reality and how it can impact your marketing strategy?