Discover our latest articles
Stay informed about the latest news
Find an article by category

Pardot Google Ads Connector : Know the limits
Go beyond Pardot’s native Google Ads connector. Heeet enables multi-touch and revenue attribution in Salesforce for complete Google Ads ROI tracking

How to Have a Multi Channel Revenue Attribution in Salesforce
Heeet’s multi-channel attribution shows how SEO, Google Ads, and LinkedIn each drive revenue—going beyond first or last touch models

Measuring SEO impact on offline revenue in Salesforce
Heeet connects SEO to Salesforce revenue with cookieless multi-touch tracking. See ROI, costs, and top-performing content driving your pipeline

Managing Pre and Post Lead Acquisition marketing activities in Salesforce
Track both pre and post lead acquisition activities in Salesforce. Measure true campaign ROI and full customer journey attribution

How To Manage Self Reported Attribution in Salesforce
Track dark social in Salesforce with Heeet’s Self Reported Attribution. Measure word of mouth, communities, and untracked channels driving revenue

How to Set Up a Marketing & Content Influence Timeline in Salesforce with Heeet
Time Warp is a free component you can add to any Salesforce record, displaying in a beautifully designed interface all the activities related to a lead, an account, an opportunity.
How to Set Up Offline Conversion Tracking with Google Ads: A Complete 2026 Guide for B2B Marketers
Connect Google Ads to Salesforce with offline conversion tracking. Capture GCLIDs, sync CRM data, and attribute real revenue to your campaigns.

How to Manage time to revenue in Salesforce
Understanding how long it takes for a lead to turn into revenue is key to measure your campaigns effectiveness and manage your pipeline more accurately.

How to Manage advanced cohort analysis in Salesforce
Run accurate advanced cohort analysis in Salesforce. Centralize ads, SEO, content, and revenue data to optimize budgets and accelerate growth

How to Manage CAC and Payback in Salesforce
Despite being a critical KPI for CMO, CRO and CFO, the CAC/Payback calculation is sometimes really blurry for companies

How to Measure SEO ROI
Measure SEO ROI beyond clicks with Heeet. Connect content, queries, and revenue in Salesforce to prove SEO’s true impact on pipeline and growth
Ready to track prospects from lead to close with Heeet?
Heeet gives marketers and sales professionals at IT & Security firms turn geuss work intro informed decisions that drive revenue while meeting the same secruity technical standards you provide your clients.




