Rob Ientile

A GTM context layer is the marketing interaction data your CRM is missing. Without it, Claude and ChatGPT can't answer attribution questions. Here's why.

Gated vs ungated content: the case for ungating almost everything for AI, and how to prove ungated content drives pipeline and revenue without hiding it behind a form.

Most account prioritization starts and ends with a sales wishlist. Build a framework on fit, engagement, and real buying signals, live in your CRM instead

SEO ROI means proving organic search drives pipeline, and catching drops before Google Core Updates or AI-content tanks erase it. Measure organic revenue influence in Salesforce.

AI search marketing is reshaping B2B buying. Learn how LLM discovery shifts influence to marketing—and how to measure AI visibility in your CRM.

Learn what CRM-native AI can and can’t do for marketing attribution and revenue intelligence—and why incomplete CRM data limits answers.

Compare cookieless B2B tracking tools and see how Heeet logs CRM-native attribution without cookies or fingerprinting vs Dreamdata, HockeyStack, Ruler, CaliberMind.

Build a SaaS inbound marketing strategy with a 90-day plan, content and distribution tactics, and practical ways to measure pipeline and revenue.

Content marketing ROI analytics for B2B: the metrics, attribution models and AI search measures that tie content to pipeline and revenue in your CRM.

Workshop recap on how Ringover rebuilt multi-touch revenue attribution in Salesforce with Heeet to connect paid + SEO to pipeline and ROI.

Learn what to look for in an offline conversion solution to connect CRM revenue to Google, Meta & LinkedIn and optimize ads for real pipeline.

Learn how to measure marketing-driven pipeline velocity, benchmark by channel, and use content, ABM, and events to speed up your B2B sales cycle.