Discover our latest articles

Discover how blending self-reported attribution, sales interviews, and multi-touch tracking reveals the full B2B buyer journey — including the 70% hidden in the dark funnel. Learn a practical framework to measure what cookies can't.

Learn how to build an Agentforce agent for marketing analysis in Salesforce — step-by-step guide covering Topics, Scope, and Actions to answer campaign, channel, and revenue questions in plain language.

Learn how to build a revenue-driven content flywheel that connects content to pipeline and revenue. Replace the outdated funnel model with a compounding system that turns every asset into measurable ROI.

Learn how CRM-native attribution connects marketing impact to revenue where deals live. Follow this 30-day sprint to align sales and marketing with real-time attribution in Salesforce or HubSpot.

This month, we introduced Buyer Journey Analytics, expanded our tracking capabilities within Salesforce, shipped key fixes, and launched a public changelog so you never miss an update.

We tested 11 B2B attribution platforms on pricing, CRM fit and attribution models. See which tool suits your stack — and what each really costs.

Learn why Salesforce campaign association breaks and how to automatically link Leads, Contacts, and Opportunities to campaigns for accurate multi-touch revenue attribution.

Compare 10 tools that connect blog posts and assets to pipeline. Features, pricing and how each handles multi-touch attribution for content teams.

Before buying an attribution tool, assess your org's readiness. This 7-question checklist covers CRM hygiene, sales-marketing alignment, and data infrastructure

An honest comparison of 15 attribution platforms: real pricing, Salesforce and HubSpot depth, cookieless tracking. No vendor fluff, scored side by side.

The new Heeet feature tracks and analyzes every engagement a buyer has with your brand, from the first ad click to the signed contract. Instead of isolating individual touchpoints, it connects them into a sequence that reveals how deals progress through your funnel.

Webinar with our Co-founder Romain Blanc, and Axel Kaletka of Le Café du Market for our french speaking audience, we cover attribution challenges marketing teams are facing in 2026 that are limiting their ability to secure budget, and how to change that by showing the revenue impact of their work.