How to connect Google ads with Salesforce

Setup

In Salesforce, click on the app launcher and search for Heeet.The Heeet settings page will open in a new window.For each integration you want to activate, click on the"Sign Up" / "Connect" button.Select a start date from which you'd like to startgetting your campaigns data in Salesforce.

Select Start Date

Set a start date (we recommend to use today date to avoid syncing historical data and startcollecting campaign costs, impressions and clicks from today) + click on Save

Connect your account

Click on Sign in with Google and connect your account (check all the permissions).

You should see a confirmation message

Select customer accounts you want to sync and click on Save

It is done with Google Ads. The sync will occur every hour.

Setup Conversion triggers

Create a new trigger to send conversions to Google Ads

Go to Heeet Settings > Integrations > Google Ads (A)
Click on Conversion Triggers (B) and on New (C)
Give a name to your conversion trigger (ex: closed won opportunity)
Select the connected Google Ads account, customer ID and existing Google Ads conversion (D)
Select the triggering Salesforce object (E)
Add a condition and fill in the value which should trigger the event. (F) Please note that you have to paste the API name of the field value. Exemple: You want to send an event to Google Ads when a lead is converted. Then you will have to select the API name of the Lead « Status » field
Select what amount field should be sent as conversion value (G)
Finally, select what Gclid field (unique advertising ID associated to a user) should be used. (H)
You can select either Heeet First Click Google Gclid or Heeet Last Click Google Gclid.

Tip: if you want to use first click Gclid if last click Gclid is missingor last click Gclid is first click Gclid is missing, ask a SalesforceAdmin to build a Formula Field in Salesforce (« GCLID ») takingone or the other value.