Learn proven SaaS inbound marketing tactics to grow B2B pipeline—SEO, content, attribution, and CRM tracking—to prove ROI and scale revenue.

Learn the content marketing analytics metrics that prove ROI in 2026—connect content engagement to pipeline, revenue, and attribution across the buyer journey.

Learn 7 proven ways to track podcast attribution for B2B, from UTMs and surveys to CRM tagging and multi-touch models, so you can prove podcast ROI.

Learn a step-by-step workflow to attribute pipeline and revenue to trade shows and conferences, from badge scans to closed-won deals in your Salesforce or HubSpot CRM.

Workshop recap on how Ringover rebuilt multi-touch revenue attribution in Salesforce with Heeet to connect paid + SEO to pipeline and ROI.

Learn what to look for in an offline conversion solution to connect CRM revenue to Google, Meta & LinkedIn and optimize ads for real pipeline.

Learn the B2B SaaS revenue metrics that align marketing and sales: ARR, CAC, pipeline velocity, retention, and multi-touch attribution.

Learn how to measure marketing-driven pipeline velocity, benchmark by channel, and use content, ABM, and events to speed up your B2B sales cycle.

Learn how to build higher-converting lookalike audiences using closed-won CRM revenue data instead of leads. A step-by-step guide for B2B GTM teams.

Discover how blending self-reported attribution, sales interviews, and multi-touch tracking reveals the full B2B buyer journey — including the 70% hidden in the dark funnel. Learn a practical framework to measure what cookies can't.

Learn how to build an Agentforce agent for marketing analysis in Salesforce — step-by-step guide covering Topics, Scope, and Actions to answer campaign, channel, and revenue questions in plain language.

Learn how to build a revenue-driven content flywheel that connects content to pipeline and revenue. Replace the outdated funnel model with a compounding system that turns every asset into measurable ROI.

Learn how CRM-native attribution connects marketing impact to revenue where deals live. Follow this 30-day sprint to align sales and marketing with real-time attribution in Salesforce or HubSpot.

This month, we introduced Buyer Journey Analytics, expanded our tracking capabilities within Salesforce, shipped key fixes, and launched a public changelog so you never miss an update.

Compare the 11 best revenue attribution software platforms for B2B teams in 2026. Detailed reviews with pricing, CRM integrations, pros/cons, and expert recommendations.

Learn why Salesforce campaign association breaks and how to automatically link Leads, Contacts, and Opportunities to campaigns for accurate multi-touch revenue attribution.

Discover the 10 best content ROI tools for B2B marketers in 2026. Compare features, pricing, and CRM integrations to connect your content to pipeline and revenue.

Before buying an attribution tool, assess your org's readiness. This 7-question checklist covers CRM hygiene, sales-marketing alignment, and data infrastructure

We compared 15 multi-touch attribution platforms on pricing transparency, Salesforce & HubSpot integration depth, attribution models, and cookieless readiness. Honest scoring, real pricing, and a decision framework for B2B marketing, RevOps, and GTM teams.

The new Heeet feature tracks and analyzes every engagement a buyer has with your brand, from the first ad click to the signed contract. Instead of isolating individual touchpoints, it connects them into a sequence that reveals how deals progress through your funnel.

Webinar with our Co-founder Romain Blanc, and Axel Kaletka of Le Café du Market for our french speaking audience, we cover attribution challenges marketing teams are facing in 2026 that are limiting their ability to secure budget, and how to change that by showing the revenue impact of their work.

Struggling to choose between multi-touch attribution and marketing mix modeling? Learn when to use each, and why the cookieless era demands a new approach.

Learn how to build accurate multi-touch attribution using first-party data. Complete guide covering server-side tracking, identity resolution, CRM integration, and cookieless B2B attribution.

Tracking SEO ROI is difficult. Multi-touch attribution can help measure it. Here’s how to do it.

most marketers still rely on last-click attribution. do you need to switch models to improve roi?

The 40-20-40 rule, GA4 configuration, B2B use cases, comparison with W-Shaped, First & Last Click models, and the hidden risks around incrementality and cookies.

Learn how to use multi-touch revenue attribution to connect every marketing touchpoint to closed-won deals. Compare attribution models (Linear, U-Shaped, W-Shaped, Time Decay, Full Path), calculate ROI, ROAS, CAC, and payback, and see how CRM-native tracking in Salesforce and HubSpot improves revenue visibility.

B2B SaaS deals are rarely simple. That’s why ensuring you have the best attribution model suited to your B2B sales cycle is essential to give you clarity

Learn how W‑shaped attribution works, why the 30‑30‑30 model reveals true pipeline impact, and when it beats first‑touch, last‑touch, U‑shaped, and full‑path models for B2B teams using CRMs like Salesforce or HubSpot.

Discover why sales and marketing teams fight over attribution and how RevOps can fix it. Learn multi-touch attribution strategies that align B2B GTM teams and drive revenue instead of conflict.

Learn how to activate Salesforce and HubSpot CRM data in Google Ads to optimize ad spend. Send Closed Won revenue data, create MQL lookalike audiences, exclude unqualified leads, and improve ROI with first-party data activation.

Learn how multi-touch attribution solves cross-platform B2B ad tracking challenges. Compare attribution models, implement unified tracking, and measure true ROI from Google Ads, LinkedIn, and Meta campaigns to CRM revenue.

Learn linear attribution with real B2B examples. Step-by-step setup for Salesforce Campaign Influence & HubSpot, plus when to use linear vs. other attribution models.

Learn how to implement cookieless attribution for B2B marketing. Master first-party data, server-side tracking, and CRM integration to prove marketing ROI despite privacy changes and long sales cycles.

top wasting ad spend on existing customers and unqualified leads. Heeet's Audience Activation syncs your Salesforce data to Google, Facebook & LinkedIn and more in real time.

Single-touch attribution models tell a fraction of the story. Last-click attribution hands all the glory to that final email or Google search, completely ignoring the webinar that sparked initial interest or the case study that addressed key objections. First-touch does the opposite, celebrating awareness while dismissing everything that happened afterward.

Last-touch attribution assigns all credit to the final touchpoint before conversion, while multi-touch attribution spreads recognition across every key moment in the buyer’s journey. The choice isn’t just technical; it’s your ticket to defending your marketing investments with data, not guesswork. Let’s dive into each model, where they fit, and how to choose wisely.

Compare First-Touch and Multi-Touch attribution models: impact on ROI, budget allocation, and team performance. Discover which model will maximize your marketing results in 2026.

How to Prove Webinar ROI Beyond Attendance Metrics

Learn to track and measure AI search ROI with proven GEO strategies. Complete guide to LLM mentions attribution, revenue tracking tools, and conversion optimization for B2B success.

Understand the pros and cons of first click vs last click attribution. Learn why multi-touch attribution gives a clearer view of marketing ROI.

Discover why first/last click models fail in 2025. Learn how modern marketing attribution software connects revenue to every customer touchpoint.

Discover Salesforce Opportunity Influence vs Campaign Influence. Learn how Data Cloud powers smarter multi-touch attribution for revenue impact.

Salesforce Campaign is an object that marketing users can use to associate existing leads or contacts with specific marketing activities such as event, email, webinar.

See why Salesforce Campaign Influence and Pardot fall short. Learn how Heeet’s cookieless solution automates tracking across ads, channels, and keywords."

Explore Salesforce Agentforce for marketers. See its AI potential, limitations, and how Heeet adds the marketing intelligence it needs to drive ROI

41% of prospects refuse cookies. Discover how Heeet’s cookieless tracking gives accurate ROI and prevents cutting profitable campaigns.

Discover the top MarketingOps KPIs for 2023, pipeline, revenue, velocity, ROI and how Heeet automates them natively in Salesforce

Easily sync Salesforce converted leads with GA4 Audiences using Heeet. Retarget prospects, exclude conversions, and boost Google Ads performance.

Discover Salesforce Campaign Influence pros & cons, and see how Heeet simplifies multi-touch attribution with real-time, cookieless tracking in Salesforce

Search Query Revenue Attribution links Google Ads queries to Salesforce revenue, lowering CPL and boosting campaign optimization

Sync TikTok Ads with Salesforce in 2 minutes using Heeet. Track costs, clicks, and revenue influence to measure your TikTok campaign ROI

Track UTM parameters in Salesforce Web-to-Lead forms. Capture every touchpoint and use Heeet for full multi-touch attribution to revenue

Learn how to set up Salesforce Campaign Influence step by step. Enable models, track campaigns, and create reports to measure marketing impact

If you're a marketer using Salesforce, you know how challenging it can be to connect your campaigns to actual revenue

Set up Salesforce round robin lead assignment with Flow. Distribute leads fairly across reps and explore advanced assignment rules with Heeet

Measure B2B content performance in Salesforce with Content Influence. Track engagement, revenue impact, and sales context

Go beyond Pardot’s native Google Ads connector. Heeet enables multi-touch and revenue attribution in Salesforce for complete Google Ads ROI tracking

Heeet’s multi-channel attribution shows how SEO, Google Ads, and LinkedIn each drive revenue—going beyond first or last touch models

Heeet connects SEO to Salesforce revenue with cookieless multi-touch tracking. See ROI, costs, and top-performing content driving your pipeline

Track both pre and post lead acquisition activities in Salesforce. Measure true campaign ROI and full customer journey attribution

Track dark social in Salesforce with Heeet’s Self Reported Attribution. Measure word of mouth, communities, and untracked channels driving revenue

Time Warp is a free component you can add to any Salesforce record, displaying in a beautifully designed interface all the activities related to a lead, an account, an opportunity.

Connect Google Ads to Salesforce with offline conversion tracking. Capture GCLIDs, sync CRM data, and attribute real revenue to your campaigns

Understanding how long it takes for a lead to turn into revenue is key to measure your campaigns effectiveness and manage your pipeline more accurately.

Run accurate cohort analysis in Salesforce. Centralize ads, SEO, content, and revenue data to optimize budgets and accelerate growth

Despite being a critical KPI for CMO, CRO and CFO, the CAC/Payback calculation is sometimes really blurry for companies

Product updates !

Measure SEO ROI beyond clicks with Heeet. Connect content, queries, and revenue in Salesforce to prove SEO’s true impact on pipeline and growth

Learn how to defend your marketing budget with data, show revenue impact, and align spend with strategy for stronger fiscal planning

Connecting Salesforce and Google Ads is a powerful way to integrate your customer relationship management (CRM) data with your ad campaigns,

Learn how to display related leads in Salesforce using Flow and email domain matching to avoid duplicate outreach and improve account visibility

We're delighted to announce an awesome new feature for marketers, advanced channels and campaigns influence for leads and opportunities in Salesforce.

First Touch, Last Touch, Linear, U Shape....there are a lot of different marketing attribution models available when you want to measure how each digital touchpoints influenced your revenue

Connecting what happens in Google Search Console with actual revenue outcomes in Salesforce remains an elusive puzzle. That disconnect ends today.

An overwhelming 91% of educators worldwide say digital transformation is essential for the future of their schools, and the investment in EdTech to fund the transformation is forecasted to hit 404 billion in 2025.

Customer Acquisition Cost (CAC) is a key metric that helps businesses evaluate the efficiency of their marketing and sales strategies. It represents the total cost of acquiring a new customer, including marketing spend, sales efforts, and other associated expenses

In this guide, we’ll break down how GA4 and Salesforce can work together, what challenges to expect, and how Heeet helps you unlock full-funnel attribution, natively inside Salesforce

Pardot (Account Engagement) offers a convenient tool to measure what campaigns are generating leads. However, due to its cookie based structure, you might be losing a lot of insightful data

Heeet allows you to automatically sync all your Linkedin paid campaigns with Salesforce in order to measure the ROI of each $ spent on Linkedin.

Using Heeet lead acquisition data in Salesforce allows you to create accurate reports on average paid interactions that occured before a conversion but also what is your average lead acquisition cost per campaigns.

Dark Social is quite a buzz word at the moment but what is it in reality and how it can impact your marketing strategy?

CAC (Customer Acquisition Costs) a metrics calculating how much you spent to acquire customers by dividing marketing + sales costs per the number of customers within a specific period of time

Pre Acquisition activities are all the activities happening before the record is created in Salesforce. Post Acquisition activities are all the activities happening after the record is created in Salesforce.

In today's data-driven business landscape, understanding customer behavior and tracking conversions are paramount. That's where Google Analytics 4 (GA4) and Salesforce come into play

Prospect listened to a podast, saw your booth at an event, read a review of your software on a comparison website, there are multiple exemples where you might want to capture the "How did you hear from us" data in Salesforce.

Due to lack of data, understanding what is the typical funnel to close an opportunity is usually quite hard in Salesforce.